Bateman’s Backswings Take Over Urban Putt

Last week, Urban Putt hosted Bateman Group for an offsite afternoon filled with argyle sweaters, food, cocktails and 14 challenging holes of indoor mini-golf. The competition was fierce with Kristin winning first place for best score. Her impressive golf skills netted her the lowest score! Cristina and Paula’s preppy golf attire also earned them awards for best dressed. The relaxing summer afternoon capped off with delicious pizza and cocktails in Urban Putt’s bar and private loft room.

Congrats to the champ, Kristin, for her PGA tournament level performance.


Urban Putt, located in the heart of the Mission District, is San Francisco’s first and only indoor miniature golf course. The course consists of 14 crafty holes designed by 65 imaginative designers.


Cristina (first photo, left) and Paula (second photo, middle) sport their prizewinning outfits.


Bateman Group enjoyed delicious food and cocktails after a strenuous afternoon on the green.

Thank you Jennifer for planning a fantastic event!


Lessons from the Most Interesting Summer Jobs at Bateman Group – Part 5

With some fresh new faces, we’re renewing the “Most Interesting Summer Job” Series at Bateman Group. In this post, Scott Martin, Matt Coolidge and Paula Cavagnaro …

This is part of a series profiling the most interesting summer jobs of the Bateman Group inspired by the AdAge article “Guess Which Adman Used to Be the Kool-Aid Man.” The series started two summers ago in 2011 (see Bateman Summer Jobs Part 1, Part 2, Part 3 and Part 4).

Matt Coolidge

Account Manager

Job: Poverty Change Agent (read: I held a clipboard on busy downtown streets for 8+ hours a day and tried to make you feel bad about the fact that you weren’t helping feed needy children in the developing world…)

Lesson Learned: Perseverance is key — and learn to make your case in a concise, compelling manner

That’s right, I was that guy… You know the one. Picture this: You’re walking down the street at lunch hour, savoring those precious few moments to yourself, not surrounded by crazed co-workers and demanding bosses — when all of a sudden, a way-too-perky 20-something jams a clipboard in your face and says something like, “Hey smiley! I can just tell by the look on your face that you’re the type of person who wants to make a difference in a Guatemalan child’s life for only 25 cents a day!”

Yep, that was me… And let me tell you, that is the most demoralizing, soul-crushing job I’ve ever had (and this coming from somebody who also once spent a summer cutting up fresh fish in a dark, dingy back room at a cheap seafood restaurant). You’re lucky if you can get two, maybe three people to stop and talk to you during a full eight-hour day — all while your demanding, throwback-to-Cold-War-era-Eastern-Europe taskmaster of a boss is constantly hovering in the background and chiding you for not standing up straight enough or not keeping a smile constantly glued to your face.

I’m not going to say that I particularly liked that job (shocker, I know), nor will I claim to have lasted more than four weeks at it (I didn’t – but by that time I was actually the second-most tenured in an office of 15+ people. Turnover is, unsurprisingly, quite high there). That said, I don’t think there was a better way for me to get a crash course in how to make a compelling, convincing pitch to an otherwise disinterested audience, and convince them to take a closer look at a topic they may not have otherwise cared about.

I guess it was no surprise that after that, PR was a pretty easy fit for me. While pitching media can always be a challenge, it’s a PR person’s job to be able to make a convincing case for a given topic/client — and after what I dealt with holding my clipboard and making pleas for the children, pitching the media was far less intimidating than it otherwise would have been (though I will say that it’s still probably a wash in terms of who could come up with the coldest, most brusque responses when they’re not interested in talking, the general public or the media…).

Scott Martin

Director of Content and Media Strategy

Job: Newspaper carrier

Lesson Learned: Rise early, anticipate shenanigans and use alcohol as advantage

I delivered the San Francisco Chronicle in Palo Alto when I was 13 years old, a summer job that should have scared me about more than just my neighbors.

At first, folding newspapers, snapping on rubber bands and stuffing them into a fat double bag worn front and back like a sandwich board was an adventure at 5:00 a.m. I’d bomb the block on my BMX bike and finish by dawn covered in black ink after lofting papers at doormats.

The fun soon ended. My $45 monthly salary required collecting payments by knocking on doors. This was troublesome for many reasons. Collecting money wasn’t easy as a shy, pubescent teen with a cracking voice. Plus, the extra work had me earning well under $1 per hour. But worse than all of that were my neighbors. If they weren’t drunk by 7:00 p.m., they inevitably lied about losing their checkbook, and I uncomfortably pretended to understand. Return visits usually met with some hiding in the house. I learned fast about the art of bill dodging and a general lack of good will toward the newspaper business.

I learned to adapt to Palo Alto’s dodgy news consumers. My “not in my backyard” neighbors across the street were the most difficult case. They were a cranky older couple obsessed with their rose gardens, which I would bat tennis and whiffle balls through with my brother on a regular game schedule. Pink-faced, the elderly man would bark at us, and whenever a home run landed one in his backyard, we’d have to alternate who would have to grab the ball and run. The trick at collecting money at their house, I would learn, was coming a little later, when the old man was slurring in front of the TV. The wife was usually rambling and sloppy by then, and if I played my cards right — listening to some incoherent babble and nodding — I’d land a $5 tip.

Still, by the end of any month I was lucky to net $30 for delivering the paper seven days a week, owing to Palo Alto’s deadbeats and the San Francisco Chronicle’s dicey business. This all should have been a red flag as to what lies ahead for an ink-stained, wretch working overtime in the newspaper business. If it wasn’t apparent then, it surely is many years later having worked in the news business most of my career.

Despite it all, I learned early some important business takeaways: Rise early, anticipate shenanigans and use alcohol to your advantage.

Paula Cavagnaro

Vice President

Job: Recruit 4,000 volunteers to build a playground

Lesson Learned: When people understand their individual contributions, the collective can do BIG things

As I graduated from University of California, Santa Barbara in the summer of 1993, I was careful not to get too crazy with the celebration. I was one of the “lucky” ones. Instead of taking off for a fun-filled backpacking trip across Europe, I had received a position right out of school, and it required me to start the summer just after graduation (well, actually the very morning after graduation for a 7:30 a.m. staff meeting). That summer would be spent getting to know the community of Santa Barbara as I worked hard recruiting her citizens to build a playground called Kid’s World.

The 8,000-square-foot playground was scheduled to open in November, and as of June, it had about 10 percent of the volunteer force needed to successfully build what would later be referred to by the LA Times as a Monument of Play. My job was to find the other 90 percent of the volunteers needed, and then schedule them and keep them engaged for the months leading up to the build, when I would need to manage their roles and contributions on site.

For the community playground to be built, we needed a total of 4,000 volunteers including, people responsible for child care, food preparation, builders, electricians, craftsman, artists and more would be needed, per the community engineers’ instructions. In addition to having people on hand, much of the hardware, wood and tools also needed to be sourced and donated to support the goal of the playground being a project for and by the community of Santa Barbara.

Needless to say it was a herculean effort and many of the tricks I learned that summer are still useful to me today, from mail merge to desk-top publishing tricks to database management and promotional strategies—not to mention how to use a power sander, pictured here. However, after recruiting, inspiring and coordinating 4,000 people, the most important lesson I learned was that if you can give each individual person on a team an understanding of how their individual contribution fits into the big picture, you can collectively achieve great things together.

The playground was created for children in the Santa Barbara community by people who loved their city and knew they could make a difference in their community by working together. Twenty years later, it has brought tens of thousands of children delight as a place where their imaginations and boundless energy can expand.

Q&A with Briana Marshall: A different breed of PR rockstar

Braian for Banter.jpgMeet Vermont-gone-San Francisco girl Briana Marshall. If you’re ever in the Bateman Group  office, she’s easy to spot by her energetic attitude and an infectious laugh that puts a smile on everyone’s face. It’s safe to say Briana is one cool chick, but she’s more than your average PR rockstar. Briana brings a different background of strengths and talent to the Bateman team. Clients love her and we do too, so we were curious to know more. Briana took some time out of her day to share her story here:

How did you become interested in PR?

I don’t come from a traditional public relations background. I went to Williams, a liberal arts college, then went on to management consulting directly after graduation. I worked on both federal and commercial projects, from the mental health department of the Department of Defense to pharmaceutical companies. I really enjoyed what I did, but after spending some time working in D.C., I realized that it wasn’t the place for me. I didn’t want to pursue a career in government or politics, and that’s when I felt the tug of creativity and innovation in San Francisco. It was quite the pendulum swing, and I was excited for something different. I came out here with an open mind and found myself working in public relations. Marketing and public relations were always an interest to me in college. I love writing, persuasion and the study of people.

How did you end up at Bateman?

When I moved out to San Francisco, I was seduced by  the startup scene. I spent a few glorious months exploring the city and various companies and also speaking with every alumni I could find in the Bay. That’s when I met Rod McLeod and Shannon Hutto, who introduced me to PR and the Bateman Group. I came in and met the team and was wowed by how sharp and genuine everyone was. Here I could have valuable mentorship while also working with passionate people and for innovative companies. In the end, I was deciding between a job at Bateman and a job at a startup, and after meeting the spirited Tyler Perry in person at an alumni event, I knew Bateman was the right choice. When it comes down to it, the people you spend every day with are one of the most important parts of your job.

Favorite part of the job?

Building strategy and relationships are some of my favorite things about this job. I’ve always enjoyed the study of people and how to communicate with them. In consulting, I learned that a recommendation is useless unless you communicate it well. That’s at the very center of what I do here, and public relations has always piqued my interest in that sense. On a day-to-day level, I love and admire the teams I get to work with, both internally and client side. On the technology side, I love working with startups because you get to see the impact that a great story can have on a company’s sales. Meeting with clients is one of the best parts of my day. It’s all about the team collaboration!

Crowning acheivement.jpgTell me something most people don’t know about you

Growing up, I was a huge tomboy. A lot of people wouldn’t know because of the heels I wear now but in third grade, I always wore Kordell Stewart’s Steelers jersey. I was convinced that I’d be the first female quarterback in the NFL. I also played on a boys lacrosse team until the program eventually moved me to an all girls team, which I wasn’t too happy about.

(Left) Briana’s inner jock emerges at last year’s Bateman Beer Pong tournament, where she was crowned a champion along with Sara Fastenberg.


You’re brunette, blue-eyed and beautiful. What’s your ethnic identity?

I’m an Irish lady with one blue eye and one green eye!

Can you cook?

I love cooking, especially with my mom. I feel the most accomplished when I’m able to look in the fridge and make the most out of the ingredients that I have on hand — it’s my very own version of Chopped or Top Chef. But if I had to pick a favorite dish, I love baking peach crostata, which is basically an amazing peach pie made from scratch, down to the thick, floury crust, with custard on top.

What are some of your hobbies?

I really enjoy creative writing, although I’m very private about what I write outside of work. I also love throwing dinner parties and meeting new people. I’m an addict of this app called Sosh. It tells me all the unique, fun things to do around here and fuels my love affair with San Francisco. I’m also a big fan of anything outdoorsy, so I really enjoy running down by the water or hiking in Marin. San Francisco is the perfect city for that sort of thing.

What’s your favorite part of living in San Francisco?

Since it’s beautiful nearly every month of the year here, I can go wine tasting whenever I want! Proximity to adventure is definitely one of most appealing parts of San Francisco. There’s so much to do within very close driving distance.

Any life goals?

I want to live in Europe. I lived in Paris for a year in college and I know that I need to get back there. I want to live in at least three different countries before I settle down.

Bateman Group Hotties in Hoodies

Check out five of our San Francisco staffers – Senior Associate Jen Woods, Account Coordinator Ivy Choi, Senior Associate Kristin Tarr, Associate Candice DeForest and Senior Associate Katrina Dene – modeling the latest “must have” in fashion…. Bateman Group company-branded hoodies!

Take special notice of the discrete Bateman infinity symbol from the logo on the hood… The heather grey flannel is as soft as silk and a perfect fit for the typical body-conscious Bateman Group employee — in other words, tight in all the right places! And just in time for next week’s San Francisco office outing too. Brooklyn office – your hoodies will be arriving on Monday!

Wear them proudly and frequently! Every little bit of branding helps with recruiting…

Bateman Group’s Client Spotlight 8.8.2014

From product announcements to security reports to proclaimed SaaS unicorns, Bateman Group’s clientele have been busy. In recent weeks, we saw companies like Netskope, Invoca, App Annie and AdRoll make their way to the top of tech and business news headlines. In particular, writers at Forbes had a lot to say about our clients, making for a great coverage roundup as we forge into August. We can’t say we’re disappointed with this trend!

Marketing Cloud Challenger Sitecore On The Future Of Personalized Experiences,” Forbes – Forbes contributor John Ellett published a Q&A with Darren Guarnaccia, chief strategy officer at Sitecore. Darren offers his perspective on the importance of delivering personalized customer experiences and the need for an integrated marketing platform.

Uber, Lyft, Airbnb lead top travel, transportation apps in June,” CNET – Donna Tam of CNET published an article on App Annie’s first Travel & Transportation Index, focusing on the data as well as App Annie’s reasoning behind publishing the report.

Five Smart Cybersecurity Moves From Top Security CEOs,” Forbes – In this article, Forbes contributor Peter High spotlights responses from four CEOs of major information security companies, including Ping Identity, about securing information and devices. Ping CEO Andre Durand advises that users put a PIN on their mobile devices to protect against trivial breaches.

Top Five Epic Fails of Enterprise Endpoint Backup,” IT Business Edge – In this slideshow, Code42 outlines five of the most common mistakes and outdated methods associated with protecting endpoint data.

Is this the next SaaS unicorn? Invoca grows 1200% in 3 years by solving Salesforce’s biggest blind spot,” PandoDaily – Michael Carney gives Invoca the ultimate praise in this article stemming from the company’s recent growth surge, calling it “en fuego” and the “next SaaS unicorn.”

Latest Enterprise Application Use Survey Results — More Use, More Risk,” Forbes – Forbes contributor Ben Kepes highlights growing risks in the enterprise cloud, focusing on the latest cloud report by Netskope.

How To Avoid A CMO vs. CIO War,” Forbes – In this article, Joe Lazauskas discusses the CMO-CIO collaboration with Jamie Barnett, vice president of marketing at Netskope, and Adam Berke, president of AdRoll. Lazauskas also highlights findings from last quarter’s Netskope cloud report.


Bateman Group Named 2014 Top Place to Work in PR

It’s my pleasure to share with you the news that Bateman Group has been named one of PR News’ Top Places to Work in PR for 2014. This is the second consecutive year we’ve been honored with this distinction.

According to PR News, this was one of their highest entry years ever and the competition was fierce, so making the list was no easy feat. A full listing of this year’s honorees can be seen here.

In the last two years, Bateman Group has won 15 different industry awards, including Bulldog Media’s All Stars Award for Communications Agency of the Year for 2013 and The Holmes Report’s SABRE Award for Boutique Agency of the Year for 2014.  While every award win is meaningful to us, the awards that recognize our unique and progressive workplace culture are especially sweet.