We’re excited to announce the addition of music education nonprofit Little Kids Rock to the Bateman Group client roster. LKR is a national music program that provides free instruments and instruction to underfunded public schools.

Beginning this month, we will provide Little Kids Rock with pro bono PR and social media marketing services aimed at raising awareness of the organization’s vision and mission, as well as its innovative approach to music education. Bateman Group Vice President Bill Bourdon is leading the charge on this and was responsible for connecting us with this very high-profile pro bono work.

In 1996, elementary school teacher David Wish grew frustrated with the lack of funding for music education at his school and offered an after-school guitar class to some students. What began as an informal project led by a single school teacher and a handful of volunteers has grown into one of the nation’s leading music education nonprofits with chapters in 20 cities nationwide. Today, with the support of Honorary Board Members Bonnie Raitt, Paul Simon, BB King, Slash, Ziggy Marley, Les Paul, Jason Newsted and a host of celebrated friends in the music industry, Little Kids Rock is poised to significantly extend the reach of its life-changing programs throughout the United States.

Needless to say, the team members are more than exuberant about beginning the work and determined to make a positive impact right away.