It is interesting that there aren’t more stories about the role that PR plays at a company beyond the Bubble Heads (love that visual).

Anyway, I don’t have much to add (which is really annoying to read in comments, btw), but wanted to just say that I enjoyed the post.

The article also reminded me of how the new rules of online media are clearly changing the way some mainstream journalists approach the job. Cain Miller’s article, which was reminiscent of the glamorous PR wheeling and dealing that happens in an episode of Entourage, undoubtedly appealed to a broader audience due to its pure entertainment value. And the exposure it garnered on Twitter and within the blogosphere, let alone the traffic it drove to NYTimes.com, probably earned Cain Miller points with her editor. However, while sensationalism sometimes sells, “The Article” was a huge disappointment for someone who thinks sustained PR success cannot be achieved by relationships alone.