Comments on: PR or Advertising: Who Should Be Managing your Sponsored Conversations? http://www.batemanbanter.com/2009/08/sponsored-conversations/ The Bateman Group on PR and social media marketing Wed, 25 Aug 2010 02:31:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Panda Internet Security http://www.batemanbanter.com/2009/08/sponsored-conversations/comment-page-1/#comment-360 Panda Internet Security Mon, 24 May 2010 13:56:08 +0000 http://www.bateman-group.com/blog/?p=236#comment-360 Helo there, well I can see that your statement is rather serious as it highlights lots of good info. By the way, was thinking whether you would love to interchange web links with my web space, as I am searching to establish web links to further spear point and gain better web exposure for my web space. I don't really mind you placing my links at the sitewide page, just accepting this links on this respective page is more than adequate. Moreover, would you be kind enough message me back at my web space if you are interested in the link exchange, I would really appreciate that. Thanks a lot and hopefully to hear from you soon! Helo there, well I can see that your statement is rather serious as it highlights lots of good info. By the way, was thinking whether you would love to interchange web links with my web space, as I am searching to establish web links to further spear point and gain better web exposure for my web space. I don’t really mind you placing my links at the sitewide page, just accepting this links on this respective page is more than adequate. Moreover, would you be kind enough message me back at my web space if you are interested in the link exchange, I would really appreciate that. Thanks a lot and hopefully to hear from you soon!

]]> By: Erin http://www.batemanbanter.com/2009/08/sponsored-conversations/comment-page-1/#comment-51 Erin Tue, 04 Aug 2009 20:58:49 +0000 http://www.bateman-group.com/blog/?p=236#comment-51 Great Post Bill!! Can't wait to see how Sponsored Tweets are embraced by PR and Agencies alike. So far so good :) Great Post Bill!! Can’t wait to see how Sponsored Tweets are embraced by PR and Agencies alike. So far so good :)

]]> By: laurent http://www.batemanbanter.com/2009/08/sponsored-conversations/comment-page-1/#comment-50 laurent Tue, 04 Aug 2009 17:19:31 +0000 http://www.bateman-group.com/blog/?p=236#comment-50 Yes both angles are critical. To me, and may be i'm oversimplifying the issue, it's relevance that counts. We're hard-wire for relevance. If something isn't relevant, we see it so a blogger that published a sponsored conversation which is, even slightly, off topic from his main focus..isn't doing a good deed to himself nor his audience. Another twist to this quest for relevance is that targeting a blogger that has a broad span (say, high tech), may dilute the message. I'm more an advocate of niche, laser-sharp targeting to achieve true relevance. But ;-), I have never managed a sponsored post campaign ;-( Yes both angles are critical.
To me, and may be i’m oversimplifying the issue, it’s relevance that counts.
We’re hard-wire for relevance. If something isn’t relevant, we see it so a blogger that published a sponsored conversation which is, even slightly, off topic from his main focus..isn’t doing a good deed to himself nor his audience.
Another twist to this quest for relevance is that targeting a blogger that has a broad span (say, high tech), may dilute the message.
I’m more an advocate of niche, laser-sharp targeting to achieve true relevance.
But ;-) , I have never managed a sponsored post campaign ;-(

]]> By: Tyler Perry http://www.batemanbanter.com/2009/08/sponsored-conversations/comment-page-1/#comment-48 Tyler Perry Tue, 04 Aug 2009 15:22:12 +0000 http://www.bateman-group.com/blog/?p=236#comment-48 Interesting post, Bill- this is obviously a hot topic right now. Mashable's recent article http://mashable.com/2009/08/03/izea-sponsored-tweets/ has over 113 comments, with many strong opinions. Interesting post, Bill- this is obviously a hot topic right now. Mashable’s recent article http://mashable.com/2009/08/03/izea-sponsored-tweets/ has over 113 comments, with many strong opinions.

]]> By: Jon Burg's Future Visions http://www.batemanbanter.com/2009/08/sponsored-conversations/comment-page-1/#comment-47 Jon Burg's Future Visions Tue, 04 Aug 2009 12:14:51 +0000 http://www.bateman-group.com/blog/?p=236#comment-47 <strong>Sponsored Tweets isn't the end of the world as we know it...</strong> A few weeks back I got a Direct Message inviting me to check out Sponsored Tweets, and I had many of the same doubts and reservations any smart marketer would have. Last week, Ted Murphy took a handful of us...... Sponsored Tweets isn’t the end of the world as we know it…

A few weeks back I got a Direct Message inviting me to check out Sponsored Tweets, and I had many of the same doubts and reservations any smart marketer would have. Last week, Ted Murphy took a handful of us……

]]> By: Bill Bourdon http://www.batemanbanter.com/2009/08/sponsored-conversations/comment-page-1/#comment-46 Bill Bourdon Tue, 04 Aug 2009 01:28:22 +0000 http://www.bateman-group.com/blog/?p=236#comment-46 laurent- thanks for your comment and interesting point on the "angle". I would argue that to be most effective the agent really needs to be knowledgeable of both sides (blogger and blog). For example, I know and trust Dana Gardner (the sponsored blogger example), however his syndication network reaches a total possible audience of 300k users, which played heavily into our decision to partner with him. At the same time, we certainly recognize the major value that blogger networks like IZEA and others can play when it comes to scale and reach. And I agree that the customer can do it too :) laurent- thanks for your comment and interesting point on the “angle”. I would argue that to be most effective the agent really needs to be knowledgeable of both sides (blogger and blog). For example, I know and trust Dana Gardner (the sponsored blogger example), however his syndication network reaches a total possible audience of 300k users, which played heavily into our decision to partner with him. At the same time, we certainly recognize the major value that blogger networks like IZEA and others can play when it comes to scale and reach. And I agree that the customer can do it too :)

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