Comments on: To Embargo or Not to Embargo? http://www.batemanbanter.com/2009/08/to-embargo-or-not-to-embargo/ The Bateman Group on PR and social media marketing Sat, 14 Jan 2012 13:27:30 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: JoeFerry http://www.batemanbanter.com/2009/08/to-embargo-or-not-to-embargo/comment-page-1/#comment-61 JoeFerry Sat, 15 Aug 2009 11:58:29 +0000 http://www.bateman-group.com/blog/?p=250#comment-61 Embargoes were created as a favor to journalists so they would have time to do background research before a big story broke. Of course, it also allowed the newsmaker an opportunity to shape the message. But embargoes are good only if everyone abides by the rules. Back in the day, journalists knew they would be shut out of future news tips is they violated the rules. In today's largely unregulated world of journalism, that's no longer possible. All it takes is one person willing to break the embargo and it's off to the races. Embargoes were created as a favor to journalists so they would have time to do background research before a big story broke. Of course, it also allowed the newsmaker an opportunity to shape the message. But embargoes are good only if everyone abides by the rules. Back in the day, journalists knew they would be shut out of future news tips is they violated the rules. In today’s largely unregulated world of journalism, that’s no longer possible. All it takes is one person willing to break the embargo and it’s off to the races.

]]> By: Robin Cantin http://www.batemanbanter.com/2009/08/to-embargo-or-not-to-embargo/comment-page-1/#comment-59 Robin Cantin Thu, 13 Aug 2009 02:04:36 +0000 http://www.bateman-group.com/blog/?p=250#comment-59 I didn't know about this decision by the WSJ. Not my market, but given the notoriety of the publication others will be tempted to follow suit. Once there's a hole in the dam... This job ain't getting any easier. I didn’t know about this decision by the WSJ. Not my market, but given the notoriety of the publication others will be tempted to follow suit. Once there’s a hole in the dam…
This job ain’t getting any easier.

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