With the holiday season upon us, we were feeling especially creative this year. We wanted to apply this energy to a project that both celebrated our industry and made use of the very elements responsible for its rapid change — digital media, new delivery methods and viral publishing. Our holiday video card features a very special rendition of the 12 Days of Christmas performed by the amazingly talented Gale Bradley Singers. Its a parody of what we can only call “Silicon Valley values” at a time we can all use a good laugh. Credit for this creative and humorous send up goes to the entire Bateman staff. Special thanks to Amy Ziari for her masterful video editing and production skills.