Archive for May, 2010

The New J-School: Building the Case for Traditional Media

Extremely targeted, thoughtful coverage in the business or trade publications still has the power to move mountains… and then some. Continue reading

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Why Being More Social Doesn’t Always Increase Brand Loyalty

Bill Bourdon reacts to a May 2010 Fast Company article by Ben Paynter on the proliferation of social media tools and how major consumer brands are using them to build customer loyalty. Continue reading

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