Archive for December, 2010

PR Strategies for the Digital Age: Six New Best Practices for Successful Product Launches

The second in a three-part Bateman Banter series on the role of new product launches in mounting effective product and service awareness campaigns. Bill Bourdon offers up six best practices for your consideration that have proven successful in garnering results, even for the most challenging new product launches. Continue reading

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Everything that rises must converge (with apologies to Flannery O’Connor)

This past Wednesday evening, Dec. 1st, Bateman Group along with fellow Silicon Valley PR agencies Mindshare PR and PageOne Public Relations hosted a panel discussion on the current state of venture capital and M&A activity within the tech industry and … Continue reading

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PR Strategies for the Digital Age: Has Product News Lost its Allure?

The first in a three-part Bateman Banter series on the role of new product launches in mounting effective product and service awareness campaigns. Continue reading

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