The explosion of digital media and freely available web tracking data (article views, web traffic, retweets, Facebook “likes”, etc.) is forcing the PR industry to reconsider how we approach measurement. PR can no longer focus only on how many eyeballs a campaign has reached — we must view measurement as an opportunity to demonstrate the [...]

There’s no doubt Twitter has grown to become a legitimate communications channel, serving a wide variety of audiences and interests. I find myself spending an ever increasing amount of time Twitter mostly because it allows you to stay on top of on such a disparate range of subject matter. Where else can you follow trends [...]

On Tuesday, March 1st, Bateman Group along with fellow boutique PR agencies Mindshare PR, Kulesa Faul, Page One PR and Borders+Gratehouse co-hosted the third in an ongoing series of professional development events.