Today we publicly announced our selection as agency of record by Motista of San Mateo, Calif., an El Dorado Ventures-backed start-up focused on providing CMOs and marketers with a one-of-a-kind on-demand consumer connection intelligence solution.  With this win, we add another client to our growing Marketing Technologies practice made up of companies offering innovative products and services to CMOs and other senior marketers.

To quote our own Bill Bourdon, there’s arguably no other business function being disrupted more by technology right now than marketing. Our work on behalf of current clients such as Baynote and Recyclebank, as well as past clients like Passenger and BrightEdge, has made us acutely aware of the unique pressures experienced by senior marketing executives, regardless of the industry sector. We were immediately blown away by Motista’s vision and unique offering — a web-based application that delivers highly sophisticated consumer connection intelligence specific to brands, segments, competitors and industries and puts it directly into marketers’ hands.

Just by logging in to Motista, marketers can find immediate answers to questions, test and justify hypotheses; in addition to discovering and exploring new ideas — all on-demand, in real-time at the true pace of business. Powerful consumer connection intelligence marketers can start using right away, across all marketing programs, campaigns or strategic challenges, just by logging in. The potential impact of this cannot be overstated.

Unique technology, defensible IP, a real problem to solve — Motista has it all.  This partnership has gelled seamlessly, largely due to the efforts of the stellar team of Bill Bourdon, Lisa Melsted and Rod McLeod working side-by-side with our fantastic marketing contact, Paula Cavagnaro.  Now, if we could just find 30 or 40 more companies just like Motista…