Bateman Group is Hiring in Brooklyn!

Some people say the news embargo is dead. I say there is a time and a place for everything. Case in point: On Monday, Facebook launched its long-awaited and lusted after iPad app. A funny thing happened at around 4 p.m. ET that day: a flood of stories on the new app popped at exactly the same time.

The online media landscape today is largely driven by a “break the news first” mentality. Page views, search rankings and publication speed are the new currency for journalists and publishers as they race against time to gain reader eyeballs and click-throughs. As PR professionals, it’s critical that we adapt our clients’ media strategy to fit [...]