Archive for March, 2012

Is Content Marketing PR’s to Lose?

Content marketing is all the rage right now, and for good reason. According to the Content Marketing Institute, B2B marketers now spend more than a quarter of their budget on content marketing initiatives and 60 percent of them plan to increase that spend by the end of the year. With the continued rise of digital [...]

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Does Evil Knievel PR Really Work? An Analysis of Launching (and Flopping) at SXSW

  We’ve been following South By Southwest Interactive even closer this year, as we pulled together a panel for our client Recyclebank entitled“Can Gaming Make the World Better?” Of all of the media coverage coming out of the event, I found this piece from AdAge’s David Berkowitz particularly interesting, both for the article itself and [...]

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Goldman/Blankfein’s Crisis Communications Dilemma

Disclosure: My younger sister works for a large investment bank and my alma mater is an investment banking factory. When I was younger, my father once told me that a man’s reputation was important, because a man’s reputation will be the only lasting memory of that person when he dies. Luckily for Goldman Sachs, the [...]

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Recyclebank & Bateman Group Shortlisted for PR News’ Corporate Social Responsibility Awards

We’re thrilled to announce our work for Recyclebank has been recognized as a finalist for PR News’ CSR Awards!

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