Posted in March 28, 2012 ¬ 10:53 amh.
Bill Bourdon
Content marketing is all the rage right now, and for good reason. According to the Content Marketing Institute, B2B marketers now spend more than a quarter of their budget on content marketing initiatives and 60 percent of them plan to increase that spend by the end of the year. With the continued rise of digital [...]
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Posted in March 14, 2012 ¬ 3:48 pmh.
Tyler Perry
We’ve been following South By Southwest Interactive even closer this year, as we pulled together a panel for our client Recyclebank entitled“Can Gaming Make the World Better?” Of all of the media coverage coming out of the event, I found this piece from AdAge’s David Berkowitz particularly interesting, both for the article itself and [...]
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Best Practices, Industry Insights, Media & PR, Tech Industry, Uncategorized
AmEx, David Berkowitz, gaming for good, PR Stunt, RecycleBank, Social Media, sxsw, Tyler Perry
Posted in March 14, 2012 ¬ 2:44 pmh.
Rod McLeod
Disclosure: My younger sister works for a large investment bank and my alma mater is an investment banking factory. When I was younger, my father once told me that a man’s reputation was important, because a man’s reputation will be the only lasting memory of that person when he dies. Luckily for Goldman Sachs, the [...]
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Best Practices, Media & PR
brand management, crisis communications, Gary Cohn, Goldman Sachs, Greg Smith, investment banking, Lloyd Blankfein, media relations, New York Times, public relations, reputation management, Rod McLeod
Posted in March 1, 2012 ¬ 4:08 pmh.
Fred Bateman
We’re thrilled to announce our work for Recyclebank has been recognized as a finalist for PR News’ CSR Awards!
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