Archive for the ‘Best Practices’ Category

Lessons from the Most Interesting Summer Jobs at Bateman Group – Part 5

With some fresh new faces, we’re renewing the “Most Interesting Summer Job” Series at Bateman Group. In this post, Scott Martin, Matt Coolidge and Paula Cavagnaro … This is part of a series profiling the most interesting summer jobs of … Continue reading

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Native Advertising Excellence: Top 10 Tips from Our Expert Panel

Native advertising is in its early days, but there’s no denying its impact — and allure — as the practice that blends owned, earned and paid media. On Thursday, June 19, Bateman Group hosted a panel discussion about navigating this … Continue reading

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PR Summit Recap: Top 10 Content Marketing Tips

Bateman Group’s director of content and media strategy, Scott Martin, led a panel at the PR Summit exploring why content marketing needs to be driven by big ideas. The all-star panel included John Rampton, writer at Fast Company; Drew Hendricks, … Continue reading

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Fred Bateman talks Evolution in Data-Driven PR

San Francisco’s Old Mint was bustling with marketers and PR pros for yesterday’s 5th Annual PR Summit Conference, a conference series of thought leadership and insight into the latest industry trends. Among some of the great sessions of the day … Continue reading

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Navigating the Wild West of Native Advertising

  Bateman Group will be hosting an event on the topic of native advertising excellence on Thursday, June 19, 2014, from 5:30 – 7:30pm at 1550 Bryant Street in San Francisco. Please RSVP here. Industry movement to advertise branded storytelling … Continue reading

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6 Tools Every PR Professional Should Know About

The public relations industry is often characterized as fast-paced, stressful and always-on. With the proper tools, however, many day-to day tasks that are traditionally time-intensive or seemingly mundane can be simplified, freeing up time for the more strategic, creative and … Continue reading

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