Archive for the ‘Best Practices’ Category

Native Advertising Excellence: Top 10 Tips from Our Expert Panel

Native advertising is in its early days, but there’s no denying its impact — and allure — as the practice that blends owned, earned and paid media. On Thursday, June 19, Bateman Group hosted a panel discussion about navigating this … Continue reading

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PR Summit Recap: Top 10 Content Marketing Tips

Bateman Group’s director of content and media strategy, Scott Martin, led a panel at the PR Summit exploring why content marketing needs to be driven by big ideas. The all-star panel included John Rampton, writer at Fast Company; Drew Hendricks, … Continue reading

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Fred Bateman talks Evolution in Data-Driven PR

San Francisco’s Old Mint was bustling with marketers and PR pros for yesterday’s 5th Annual PR Summit Conference, a conference series of thought leadership and insight into the latest industry trends. Among some of the great sessions of the day … Continue reading

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Navigating the Wild West of Native Advertising

  Bateman Group will be hosting an event on the topic of native advertising excellence on Thursday, June 19, 2014, from 5:30 – 7:30pm at 1550 Bryant Street in San Francisco. Please RSVP here. Industry movement to advertise branded storytelling … Continue reading

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6 Tools Every PR Professional Should Know About

The public relations industry is often characterized as fast-paced, stressful and always-on. With the proper tools, however, many day-to day tasks that are traditionally time-intensive or seemingly mundane can be simplified, freeing up time for the more strategic, creative and … Continue reading

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Mozillagate: On the importance of speaking authentically

I can only imagine that Mozilla employees are in the middle of a lot of soul-searching right now after an intense two weeks, which culminated in the resignation of a founding Mozillian and newly-appointed CEO, Brendan Eich. Dubbed #Mozillagate, the … Continue reading

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