This is the first in an ongoing series of Q&As with marketing executives and senior management at Bateman Group client companies. The series aims to spotlight the critical issues senior marketers are grappling with and offer practical advice about PR’s role within the broader marketing mix. The following interview was conducted with Carlos Carvajal when [...]

Earlier this month, Bateman Group, along with fellow boutique PR agencies Mindshare PR, LewisPulse, Borders + Gratehouse, Kulesa Faul and Eastwick Communications co-hosted a panel discussion on the evolving forces impacting the marketing leader and how PR can improve the way it works with the broader marketing organization. Moderated by Bateman Group’s Bill Bourdon, the [...]

The online media landscape today is largely driven by a “break the news first” mentality. Page views, search rankings and publication speed are the new currency for journalists and publishers as they race against time to gain reader eyeballs and click-throughs. As PR professionals, it’s critical that we adapt our clients’ media strategy to fit [...]

It’s not a text book, but it should be. Going into my fourth and final year at the University of Oregon, I’ve read my share of textbooks, not all of them good. Famed blogger, speaker and marketing strategist, David Meerman Scott, wrote The New Rules of Marketing & PR which I have to say would [...]

In Part 1, we learned about the takeaways one could derive from working at a café, a summer camp, a haughty swim club and a Ryder Inc. rental center. Part 2 will focus on the men of the Bateman Group – Christmas calendar coming soon. This is Part 2 of 3 profiling the most interesting [...]

Recently, I stumbled upon a fun feature in AdAge on the most interesting summer jobs from big name advertising executives. Knowing the characters we have at the Bateman Group, I knew we could come up with some pretty compelling summer jobs and reflect on how our experiences as pimple-faced teenagers still carry weight in today’s [...]