Recently, I stumbled upon a fun feature in AdAge on the most interesting summer jobs from big name advertising executives. Knowing the characters we have at the Bateman Group, I knew we could come up with some pretty compelling summer jobs and reflect on how our experiences as pimple-faced teenagers still carry weight in today’s [...]

Kathy Cripps’ recent post for the Council of Public Relations Firms blog reminded us that the Bateman Group’s pro bono work not only feels good, it also has direct benefits to our business. Our current mix of cause-based clients, three of which are entirely pro bono, include: Little Kids Rock is a national nonprofit organization [...]

  Many of us have been following the situation with  Airbnb, the global network of accommodations offered by locals.  I could wax poetic about how horrifying it would be to come home to a vandalized apartment after permitting said vandal to stay in my home, but instead will look at this situation from a learning [...]

  I’m excited to share with you a really cool and thoughtful content marketing campaign we’re involved with on behalf of our client Motista. The campaign involves a series of cartoons that Motista commissioned award-winning cartoonist Tom Fishburne to develop, entitled “Moments of Truth”. With a wink to marketers, the cartoons will parody the current [...]

What a spring it’s been! On the heels of opening our new Brooklyn offices in Park Slope, we immediately got to work on a major consumer campaign for Recyclebank. Called the “Green Your Home Challenge”, the campaign was a nationwide contest held throughout April (Why give the earth just one day?) designed to teach people [...]

The explosion of digital media and freely available web tracking data (article views, web traffic, retweets, Facebook “likes”, etc.) is forcing the PR industry to reconsider how we approach measurement. PR can no longer focus only on how many eyeballs a campaign has reached — we must view measurement as an opportunity to demonstrate the [...]