Archive for the ‘Client Spotlight’ Category
5Qs with Carlos Carvajal, VP of Product Management at Baynote
This is the first in an ongoing series of Q&As with marketing executives and senior management at Bateman Group client companies. The series aims to spotlight the critical issues senior marketers are grappling with and offer practical advice about PR’s role within the broader marketing mix. The following interview was conducted with Carlos Carvajal when [...]
Read the rest of this entry »Warm Welcome to Qualys, Antenna and Sociable Labs!
As the year comes to a close and we reflect back, there’s no denying 2011 has been an incredible year for Bateman Group. The surge we experienced in the fourth quarter; however, has truly been unprecedented. Today, we publicly announced our selection as agency of record by three exceptional companies.
Read the rest of this entry »What in-house marketers really think of PR
Earlier this month, Bateman Group, along with fellow boutique PR agencies Mindshare PR, LewisPulse, Borders + Gratehouse, Kulesa Faul and Eastwick Communications co-hosted a panel discussion on the evolving forces impacting the marketing leader and how PR can improve the way it works with the broader marketing organization. Moderated by Bateman Group’s Bill Bourdon, the [...]
Read the rest of this entry »New Campaign from Motista and Tom Fishburne Embraces the “Social Object”
I’m excited to share with you a really cool and thoughtful content marketing campaign we’re involved with on behalf of our client Motista. The campaign involves a series of cartoons that Motista commissioned award-winning cartoonist Tom Fishburne to develop, entitled “Moments of Truth”. With a wink to marketers, the cartoons will parody the current [...]
Read the rest of this entry »Bateman Group Welcomes NatureBridge to Client Roster!
Today we publicly announced our selection as agency of record by NatureBridge, a 501(c) (3) nonprofit organization headquartered in San Francisco and the largest residential environmental education partner of the National Park Service. NatureBridge currently operates fourcampuses at Yosemite National Park, in Olympic National Park in Washington State, in Golden Gate National Park and in Santa Monica Mountains National Recreation Area and each year serves more than 40,000 participants through field science, youth leadership and teacher training programs.
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