You might think the connection between popular reality TV shows like American Idol and business strategy is fuzzy at best, and on many levels you’re right. But there’s actually a lot that businesses can learn from these programs – not from Randy Jackson or Paula Abdul, but from the social media data.
Bateman Group’s client Kapow [...]

We were pleased to announce this week the addition of CoreMedia of Hamburg, Germany and StepStone Solutions of the U.K. to our expanding client roster of national and global brands.

A recap of the blog’s most popular posts from our first six months.

Take a look at our holiday video card featuring a very special rendition of the 12 Days of Christmas performed by the amazingly talented Gale Bradley Singers. Its a parody of what we can only call “Silicon Valley values” at a time we can all use a good laugh.

The Bateman Group signed on our very first pro bono client last summer with Little Kids Rock, a national nonprofit bringing free musical instruments and instruction to underfunded public schools in 23 cities (think Red Hot Chili Peppers not Bach).
I am thrilled to report that earlier this week Little Kids Rock received a $500,000 donation [...]

Juan Santana, CEO for the Bateman Group’s client Panda Security, just published a great blog about his company’s experience with social media.
Juan explains how Panda has embraced social media over the last year to transform itself from an introverted and technology focused company to an open organization that is now able to better interact with [...]