BP is damned if they do, and doubly damned if they don’t. According to Reuters, the company has apparently purchased “oil spill” and related search terms from Google and other search engine providers in an effort to drive traffic to its Gulf of Mexico response website. This SEO strategy is a clear attempt by the company to control communications around the worst oil spill in U.S. history and improve sentiment about its brand within the media.

Extremely targeted, thoughtful coverage in the business or trade publications still has the power to move mountains… and then some.

I think it’s just as important in tech PR – if not more important – to be tuned into the pulse of the technology community as it is to craft a great pitch or write the perfect press release. So after zealously livestreaming TechCrunch50 for the last several years, I was happy to have the rare opportunity as a PR person to attend this year’s event here in San Francisco.

For those of us in PR, it’s our job to keep on top of not only the news, but the conversations most relevant to our clients – whether they happen in the New York Times or the “back alleys” of the Web. It’s no secret, however, there is simply more information to monitor these days: [...]

At the Bateman Group we take our responsibility for being good corporate citizens seriously and our selection process for taking on pro bono work is pretty straightforward. We look for visionary organizations with dynamic founders who are providing creative solutions to real world problems, either locally, nationally or globally. While many of our pro bono [...]