Archive for the ‘Events’ Category

Native advertising is riding a monster mobile wave

Argue all you want about native advertising, but it’s the new reality of a mobile world. Facebook’s second-quarter earnings report on Wednesday underscored the increasing relevance of mobile users for ad dollars. Mobile daily active users surged to a whopping … Continue reading

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Native ads don’t have to suck. Here’s why

    There’s no question that native advertising is the future. Publishers badly need revenue and companies (or “brands” as they’re called in ad industry parlance) are willing to pay to get their name out of banner ads and into … Continue reading

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PR Summit Recap: Top 10 Content Marketing Tips

Bateman Group’s director of content and media strategy, Scott Martin, led a panel at the PR Summit exploring why content marketing needs to be driven by big ideas. The all-star panel included John Rampton, writer at Fast Company; Drew Hendricks, … Continue reading

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Fred Bateman talks Evolution in Data-Driven PR

San Francisco’s Old Mint was bustling with marketers and PR pros for yesterday’s 5th Annual PR Summit Conference, a conference series of thought leadership and insight into the latest industry trends. Among some of the great sessions of the day … Continue reading

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PR Summit recap: Syreeta Mussante on content marketing and preparedness

The PR Summit at San Francisco’s historic Old Mint was a splendid event jam packed with sessions. Bay Area marketing and PR professionals at the digital forefront of the changing industry delivered talks and chatted in panels on the challenges … Continue reading

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Bateman Group 10 Year Anniversary Party Pictures

Bateman Group 10 Year Anniversary Party Pictures Continue reading

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