Archive for the ‘Events’ Category

Bloggers, Aggregators and iPads, Oh My!

On Tuesday, March 1st, Bateman Group along with fellow boutique PR agencies Mindshare PR, Kulesa Faul, Page One PR and Borders+Gratehouse co-hosted the third in an ongoing series of professional development events.

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Everything that rises must converge (with apologies to Flannery O’Connor)

This past Wednesday evening, Dec. 1st, Bateman Group along with fellow Silicon Valley PR agencies Mindshare PR and PageOne Public Relations hosted a panel discussion on the current state of venture capital and M&A activity within the tech industry and Silicon Valley.  Moderated by our very own Bill Bourdon, the panel was comprised of a [...]

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Bateman Buzz Meter for Labor Day 2010

Behold the Labor Day 2010 edition of the Bateman Buzz Meter #5

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BP Buys “Oil Spill” Search Term from Google to Control Crisis Message

BP is damned if they do, and doubly damned if they don’t. According to Reuters, the company has apparently purchased “oil spill” and related search terms from Google and other search engine providers in an effort to drive traffic to its Gulf of Mexico response website. This SEO strategy is a clear attempt by the company to control communications around the worst oil spill in U.S. history and improve sentiment about its brand within the media.

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The New J-School: Building the Case for Traditional Media

Extremely targeted, thoughtful coverage in the business or trade publications still has the power to move mountains… and then some.

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The Young and the (NOT!) So Reckless: TechCrunch50 Recap

I think it’s just as important in tech PR – if not more important – to be tuned into the pulse of the technology community as it is to craft a great pitch or write the perfect press release. So after zealously livestreaming TechCrunch50 for the last several years, I was happy to have the rare opportunity as a PR person to attend this year’s event here in San Francisco.

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