Archive for the ‘Industry Insights’ Category

June Recap: Fire Phone, Silicon Valley and Why Facebook is Creepy

This month’s news had us looking past June gloom and towards the radiating landscape of product announcements, weird findings and hot rivalries between corporate giants. Before we all jump on the boycott-Belgium-waffles bandwagon, let’s take a look at the top … Continue reading

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PR Summit Recap: Top 10 Content Marketing Tips

Bateman Group’s director of content and media strategy, Scott Martin, led a panel at the PR Summit exploring why content marketing needs to be driven by big ideas. The all-star panel included John Rampton, writer at Fast Company; Drew Hendricks, … Continue reading

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Fred Bateman talks Evolution in Data-Driven PR

San Francisco’s Old Mint was bustling with marketers and PR pros for yesterday’s 5th Annual PR Summit Conference, a conference series of thought leadership and insight into the latest industry trends. Among some of the great sessions of the day … Continue reading

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PR Summit recap: Syreeta Mussante on content marketing and preparedness

The PR Summit at San Francisco’s historic Old Mint was a splendid event jam packed with sessions. Bay Area marketing and PR professionals at the digital forefront of the changing industry delivered talks and chatted in panels on the challenges … Continue reading

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NSA is NSFW: Learning to live in leaky world

  Before the leaks there were the whispers — the U.S. government is spying on us, tracking phone calls, monitoring email, tapping undersea cables… The hum was low-level, the dots unconnected. It was a wink and a nudge in D.C., … Continue reading

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Q&A: Veteran IT industry analyst Dana Gardner talks about shifts in the content landscape (Part 2)

In part 1, Dana Gardner, founder and analyst at Interarbor Solutions, covered the topics of sponsored content and the shift of traditional media publication and advertising to native content. Part 2 focuses on the implementation or content strategies and what … Continue reading

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