Archive for the ‘Industry Insights’ Category

Smart money on “stupid” games: Why Flappy Bird may point to the future of the gaming industry

“People think it’s dumb, or even the stupidest thing ever, but if you look at games as machines you interact with, Flappy Bird is perfect.” You might be surprised to hear the words ‘Flappy Bird’ and ‘perfection’ in the same … Continue reading

Read the rest of this entry »

In the shadow of the NSA scandal, big data, mobile and cloud are the runaway hits of RSA 2014

  I was asked to give my perspective on what the trends at RSA Conference 2014 last week portend for marketing and communications the rest of the year. You may not like what I have to say, because you’ve heard … Continue reading

Read the rest of this entry »

February in Review – From the WhatsApp Acquisition to the Death of Flappy Bird

It”s that time again — Bateman’s monthly review of the most notable and buzzed about news spanning tech, pop culture and everything in-between. When you”re done reading, feel free to share your thoughts and any big news we may have … Continue reading

Read the rest of this entry »

In communications, good advice can quickly turn bad

This guest post was written by David Spark, founder of  Spark Media Solutions, whose e-book entitled “Hazardous to Your Social Media Health: 50 Previously Condoned Behaviors We No Longer Recommend,”  was released this week. Slap an industry term in front of the words … Continue reading

Read the rest of this entry »

One Bit at a time: NYT’s new tech deputy editor has big plans

Elinor Mills, content director at Bateman Group, talks to New York Times Deputy Tech Editor Jim Kerstetter in the penthouse of Bateman Group’s office building. As part of Bateman’s Media Q&A series, we had the pleasure of hosting Jim Kerstetter … Continue reading

Read the rest of this entry »

Bateman Group’s Weekly Client Spotlight – Jan. 31, 2014

It was a big week for several Bateman Group clients who released reports about trends in usage of apps. Netskope launched its latest Cloud Report, revealing how enterprises underestimate the number of apps in use in their environments, usage statistics … Continue reading

Read the rest of this entry »