Archive for the ‘Industry Insights’ Category

July Recap: Got $10 Billion? Buy CNN… Or Snapchat

July bombarded us with world events too depressing to recap. In the midst of this madness, we banded together and watched soccer, wishing we could be best friends with Tim Howard as he made a record-setting 16 saves in a … Continue reading

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Native advertising is riding a monster mobile wave

Argue all you want about native advertising, but it’s the new reality of a mobile world. Facebook’s second-quarter earnings report on Wednesday underscored the increasing relevance of mobile users for ad dollars. Mobile daily active users surged to a whopping … Continue reading

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Native ads don’t have to suck. Here’s why

    There’s no question that native advertising is the future. Publishers badly need revenue and companies (or “brands” as they’re called in ad industry parlance) are willing to pay to get their name out of banner ads and into … Continue reading

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June Recap: Fire Phone, Silicon Valley and Why Facebook is Creepy

This month’s news had us looking past June gloom and towards the radiating landscape of product announcements, weird findings and hot rivalries between corporate giants. Before we all jump on the boycott-Belgium-waffles bandwagon, let’s take a look at the top … Continue reading

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PR Summit Recap: Top 10 Content Marketing Tips

Bateman Group’s director of content and media strategy, Scott Martin, led a panel at the PR Summit exploring why content marketing needs to be driven by big ideas. The all-star panel included John Rampton, writer at Fast Company; Drew Hendricks, … Continue reading

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Fred Bateman talks Evolution in Data-Driven PR

San Francisco’s Old Mint was bustling with marketers and PR pros for yesterday’s 5th Annual PR Summit Conference, a conference series of thought leadership and insight into the latest industry trends. Among some of the great sessions of the day … Continue reading

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