Archive for the ‘Industry Insights’ Category

Daft Punk Album Launch Already a Big Success

Today, Daft Punk, the French electro duo known for producing hits such as “One More Time” and “Harder, Better, Faster, Stronger,” released a preview of the group’s new album “Random Access Memories” via iTunes; the full album will be released next week. While this may seem like a tiny announcement in the lead up to [...]

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How I Became a ‘Flack’

When I received a master’s degree in journalism in 1990, the legend of Woodward and Bernstein was still very much alive, the Berlin Wall was coming down, and South and Central American countries were mourning their dead and disappeared at the hands of US-backed dictators and military regimes. I looked up to my professor Jacqueline [...]

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A New View of RSA

A year ago I told my colleagues at CNET “If I’m covering RSA next year, just shoot me.” I gave myself a year to get out of journalism. After starting to look for a job in earnest following Defcon, I landed here at the Bateman Group in October. This year, I’m back at RSA but [...]

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Leveraging Internet Memes to Promote Your Company – Harlem Shake Edition

It’s no secret that there’s a talent war in Silicon Valley, and an increasing number of companies in the Bay Area specifically point out that one of biggest problems is recruiting and keeping “A” talent. Startups have more cash than ever to increase salaries, up benefits and even bring in superstars for company-only activities — [...]

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At Long Last, Bateman Group Predictions for 2013

We’ve been busy as bees during December and January as the typical lull at work that used to accompany the holidays seems to now be a ghost of Christmas Past. So, without further ado, here are 2013 predictions from the esteemed professionals at Bateman Group, touching on areas as diverse as the technology industry, PR and marketing trends, general business topics and even some popular culture thrown in for good measure.

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CNET in Turmoil After Greg Sandoval Quits Over Editorial Interference

Elinor Mills weighs on her former employer CNET following the turmoil caused by Greg Sandoval’s resignation due to editorial interference by parent company CBS.

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