Archive for the ‘Integrated Marketing’ Category

Why Being More Social Doesn’t Always Increase Brand Loyalty

Bill Bourdon reacts to a May 2010 Fast Company article by Ben Paynter on the proliferation of social media tools and how major consumer brands are using them to build customer loyalty.

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Bateman Buzz Meter April Fool’s Day Edition

Behold the April Fool’s Day edition of the Bateman Buzz Meter (technically #4), our semi-regular ranking of recent newsworthy events based on PR and Social Media effectiveness.

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Are you playing by Wikipedia’s rules?

My colleague Amy just turned me on to a PRWeek Q&A with Wikipedia’s head of communications Jay Walsh, who offers some helpful tips about contributing content to the site.
Wikipedia entries for technology companies and their market segments often rank in the top five search results on Google, making them an increasingly important communication platform. It [...]

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The New J-School: The Rise of “Corporate-Sponsored Journalism”

This post is the first in a new series debuting on Bateman Banter called: “The New J-School”, a semi-regular examination of the evolving nature of journalism in today’s digital age.

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The Best of Bateman Banter 2009

A recap of the blog’s most popular posts from our first six months.

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12 Days of Christmas in Silicon Valley

Take a look at our holiday video card featuring a very special rendition of the 12 Days of Christmas performed by the amazingly talented Gale Bradley Singers. Its a parody of what we can only call “Silicon Valley values” at a time we can all use a good laugh.

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