Posted in September 10, 2012 ¬ 6:41 pmh.
Katrina Dene
I had the pleasure of watching Bateman Group’s CEO and Founder Fred Bateman participate in a panel discussion at the PR Summit Conference last week. In addition to Fred, the diverse group of panelists included Harry McCracken, technology editor from Time Magazine, Gerard Francis Corbett, chair and CEO of PRSA and Teresa Rodriguez, president of TangoDiva. Y’Anad Burrell of Glass House Communications moderated the discussion.
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Agency News, Best Practices, Events, Industry Insights, Integrated Marketing, Media & PR, Social Media, Tech Industry, Tools of the Trade
conference, Facebook, Fred Bateman, media relations, media strategy, PR, PR Summit Conference, PRSA, Social Media, Social Network, sponsored tweets, Twitter
Posted in June 12, 2012 ¬ 8:00 amh.
Sara Fastenberg
The NBA playoffs are in full swing. King James is trying to earn his crown, Kevin Durant is causing Seattle Supersonic fans to curse Oklahoma City, and Boston’s Big Three are busy checking into retirement homes. Who will win the championship is a matter of debate, but no matter which team wins the title, one [...]
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Posted in May 23, 2012 ¬ 3:16 pmh.
Fred Bateman
The latest installment of the Bateman Buzz Meter for May 2012, our ranking of recent newsworthy events based on PR and Social Media effectiveness. As always, comments welcome!
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Agency News, Bateman Buzz Meter, Events, Industry Insights, Integrated Marketing, Media & PR, Uncategorized
Bateman Banter, Brooklyn office, Celebrity Deaths, Facebook, Fred Bateman, Integrated PR, media relations, Pinterest, Social Media, Yahoo!
Posted in March 28, 2012 ¬ 10:53 amh.
Bill Bourdon
Content marketing is all the rage right now, and for good reason. According to the Content Marketing Institute, B2B marketers now spend more than a quarter of their budget on content marketing initiatives and 60 percent of them plan to increase that spend by the end of the year. With the continued rise of digital [...]
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Posted in January 23, 2012 ¬ 12:55 pmh.
Fred Bateman
Lo and behold the Bateman Buzz Meter for January 2012
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Bateman Buzz Meter, Industry Insights, Integrated Marketing, Media & PR, Tech Industry, Uncategorized
bateman group, buzz meter, Fred Bateman, information overload, media advocacy, media relations, news monitoring, Sarah Lacy, Social Media, Social Media Marketing, South of Market, Technology PR
Posted in January 20, 2012 ¬ 10:22 amh.
Bill Bourdon
This is the first in an ongoing series of Q&As with marketing executives and senior management at Bateman Group client companies. The series aims to spotlight the critical issues senior marketers are grappling with and offer practical advice about PR’s role within the broader marketing mix. The following interview was conducted with Carlos Carvajal when [...]
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