Archive for the ‘Integrated Marketing’ Category

In communications, good advice can quickly turn bad

This guest post was written by David Spark, founder of  Spark Media Solutions, whose e-book entitled “Hazardous to Your Social Media Health: 50 Previously Condoned Behaviors We No Longer Recommend,”  was released this week. Slap an industry term in front of the words … Continue reading

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Bateman Group Industry Predictions for 2014, Round One

This is the first installment of our Bateman Group industry predictions for 2014 with more to come! Continue reading

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Bateman Group Announces Unprecedented Momentum with 7 New Clients and 2 Senior-Level Appointments

Bateman Group Announces Unprecedented Momentum with 7 New Clients and 2 Senior-Level Appointments Continue reading

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Content Marketing Spotlight: Using Humor to Engage Influencers, Buyers

The following case study, based on Bateman Group”s work with longtime client Baynote, is part of our Content Marketing Spotlight series featuring innovative and impactful uses of digital content. Challenge Baynote, a leading provider of e-commerce software solutions, pioneered the online … Continue reading

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Social Media Versus PR: Who Owns the Message?

I had the pleasure of watching Bateman Group’s CEO and Founder Fred Bateman participate in a panel discussion at the PR Summit Conference last week. In addition to Fred, the diverse group of panelists included Harry McCracken, technology editor from Time Magazine, Gerard Francis Corbett, chair and CEO of PRSA and Teresa Rodriguez, president of TangoDiva. Y’Anad Burrell of Glass House Communications moderated the discussion. Continue reading

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Learning from the Pros: 4 Social Media Tips from @NBA

The NBA playoffs are in full swing. King James is trying to earn his crown, Kevin Durant is causing Seattle Supersonic fans to curse Oklahoma City, and Boston’s Big Three are busy checking into retirement homes. Who will win the … Continue reading

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