Now a little over a month since the launch of Google+ and the most buzzed about online service already has 25 million users, estimates ComScore. These stats mean Google+ is growing faster than Facebook and MySpace did in the early days. Further, according to a new survey from Bloomberg/YouGov, Google+ is on track to claim [...]

  Many of us have been following the situation with  Airbnb, the global network of accommodations offered by locals.  I could wax poetic about how horrifying it would be to come home to a vandalized apartment after permitting said vandal to stay in my home, but instead will look at this situation from a learning [...]

  I’m excited to share with you a really cool and thoughtful content marketing campaign we’re involved with on behalf of our client Motista. The campaign involves a series of cartoons that Motista commissioned award-winning cartoonist Tom Fishburne to develop, entitled “Moments of Truth”. With a wink to marketers, the cartoons will parody the current [...]

Bateman Group welcomes Motista to the client roster. Based in San Mateo, Calif., the El Dorado-backed start-up offers a truly one-of-a-kind on-demand consumer connection intelligence solution destined to be disruptive to the way Fortune 1000 marketers do their jobs every day.

What a spring it’s been! On the heels of opening our new Brooklyn offices in Park Slope, we immediately got to work on a major consumer campaign for Recyclebank. Called the “Green Your Home Challenge”, the campaign was a nationwide contest held throughout April (Why give the earth just one day?) designed to teach people [...]

Good News Comes in Twos! Bateman Group Expands Relationship with Recyclebank and Opens Park Slope Office