Archive for the ‘Media & PR’ Category

Native advertising is riding a monster mobile wave

Argue all you want about native advertising, but it’s the new reality of a mobile world. Facebook’s second-quarter earnings report on Wednesday underscored the increasing relevance of mobile users for ad dollars. Mobile daily active users surged to a whopping … Continue reading

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Native ads don’t have to suck. Here’s why

    There’s no question that native advertising is the future. Publishers badly need revenue and companies (or “brands” as they’re called in ad industry parlance) are willing to pay to get their name out of banner ads and into … Continue reading

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World Cup Report: Twitter, Tinder and Nate Silver

I have some bad news, friends. You and I will have to endure this entire week, and many more to come, without a single World Cup game to look forward to. As our productivity buzzes back up to normal levels … Continue reading

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June Recap: Fire Phone, Silicon Valley and Why Facebook is Creepy

This month’s news had us looking past June gloom and towards the radiating landscape of product announcements, weird findings and hot rivalries between corporate giants. Before we all jump on the boycott-Belgium-waffles bandwagon, let’s take a look at the top … Continue reading

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Fred Bateman talks Evolution in Data-Driven PR

San Francisco’s Old Mint was bustling with marketers and PR pros for yesterday’s 5th Annual PR Summit Conference, a conference series of thought leadership and insight into the latest industry trends. Among some of the great sessions of the day … Continue reading

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Navigating the Wild West of Native Advertising

  Bateman Group will be hosting an event on the topic of native advertising excellence on Thursday, June 19, 2014, from 5:30 – 7:30pm at 1550 Bryant Street in San Francisco. Please RSVP here. Industry movement to advertise branded storytelling … Continue reading

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