In recent months it seems like Apple is becoming the company that everybody loves to hate. Scratch that, Apple is becoming the company that the media love to hate.  As the old adage goes, the media can build you up, but they can just as quickly knock you down. Media attention is indeed a double-edged [...]

In this installment of our series, the New J-School, Tyler Perry makes her plea to print journalists: “Please Don’t Abandon Me”

BP is damned if they do, and doubly damned if they don’t. According to Reuters, the company has apparently purchased “oil spill” and related search terms from Google and other search engine providers in an effort to drive traffic to its Gulf of Mexico response website. This SEO strategy is a clear attempt by the company to control communications around the worst oil spill in U.S. history and improve sentiment about its brand within the media.

Today’s post is the third in our series introduced in January on Bateman Banter called The New J-School in which we examine the evolving nature of journalism in today’s digital age.
Tom Foremski, publisher of Silicon Valley Watcher, recently posted this interesting piece entitled MediaWatch: Journalists Won’t Report News Unless It Can Drive Page Views, which [...]

Extremely targeted, thoughtful coverage in the business or trade publications still has the power to move mountains… and then some.

Bill Bourdon reacts to a May 2010 Fast Company article by Ben Paynter on the proliferation of social media tools and how major consumer brands are using them to build customer loyalty.