Bill Bourdon reacts to a May 2010 Fast Company article by Ben Paynter on the proliferation of social media tools and how major consumer brands are using them to build customer loyalty.

A recent surveyfrom CareerCast.com has gotten our industry in quite a tizzy. The survey looked at over 200 different professions and came up with a list of the Ten Most Stressful Jobs. Public Relations Officer came in at #8. It’s also worth noting that PR pros, advertising execs and CEOs were the only three office [...]

We were pleased to announce this week the addition of CoreMedia of Hamburg, Germany and StepStone Solutions of the U.K. to our expanding client roster of national and global brands.

Behold the April Fool’s Day edition of the Bateman Buzz Meter (technically #4), our semi-regular ranking of recent newsworthy events based on PR and Social Media effectiveness.

Much to the glee of journalists and the chagrin of PR practitioners, another “PR blunder” has hit the airwaves, this time under the pen of the folks at TechCrunch. Although I am always shocked by the carelessness exhibited by people pitching journalists when they KNOW if they make a mistake, there is a good chance [...]

My colleague Amy just turned me on to a PRWeek Q&A with Wikipedia’s head of communications Jay Walsh, who offers some helpful tips about contributing content to the site.
Wikipedia entries for technology companies and their market segments often rank in the top five search results on Google, making them an increasingly important communication platform. It [...]