To say that 2011 was a big year for the media, technology and PR industries would be a huge understatement. We saw LinkedIn’s IPO, the firing of Michael Arrington from TechCrunch, the firing of Carol Bartz from Yahoo!, the launch of Google+, the unfortunate passing of Steve Jobs and much, much more. Here are some [...]

Some people say the news embargo is dead. I say there is a time and a place for everything. Case in point: On Monday, Facebook launched its long-awaited and lusted after iPad app. A funny thing happened at around 4 p.m. ET that day: a flood of stories on the new app popped at exactly the same time.

The online media landscape today is largely driven by a “break the news first” mentality. Page views, search rankings and publication speed are the new currency for journalists and publishers as they race against time to gain reader eyeballs and click-throughs. As PR professionals, it’s critical that we adapt our clients’ media strategy to fit [...]

It’s not a text book, but it should be. Going into my fourth and final year at the University of Oregon, I’ve read my share of textbooks, not all of them good. Famed blogger, speaker and marketing strategist, David Meerman Scott, wrote The New Rules of Marketing & PR which I have to say would [...]

Now a little over a month since the launch of Google+ and the most buzzed about online service already has 25 million users, estimates ComScore. These stats mean Google+ is growing faster than Facebook and MySpace did in the early days. Further, according to a new survey from Bloomberg/YouGov, Google+ is on track to claim [...]

  Many of us have been following the situation with  Airbnb, the global network of accommodations offered by locals.  I could wax poetic about how horrifying it would be to come home to a vandalized apartment after permitting said vandal to stay in my home, but instead will look at this situation from a learning [...]