Archive for the ‘Tech Industry’ Category

A New View of RSA

A year ago I told my colleagues at CNET “If I’m covering RSA next year, just shoot me.” I gave myself a year to get out of journalism. After starting to look for a job in earnest following Defcon, I landed here at the Bateman Group in October. This year, I’m back at RSA but [...]

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At Long Last, Bateman Group Predictions for 2013

We’ve been busy as bees during December and January as the typical lull at work that used to accompany the holidays seems to now be a ghost of Christmas Past. So, without further ado, here are 2013 predictions from the esteemed professionals at Bateman Group, touching on areas as diverse as the technology industry, PR and marketing trends, general business topics and even some popular culture thrown in for good measure.

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Special Election Edition of Bateman Buzz Meter

This November saw the end to an exciting election that included a number of buzz worthy happenings on all sides of the isle. Even with the election behind us, it seems that politicos have a hard time staying out of the spotlight. We’ve pulled the good and bad for our special election edition of the [...]

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Marketing the Icons of Innovation

  The best entrepreneurs can get capital from many sources — so how do venture capital firms differentiate and compete to work with the best startups? To win this fierce talent war, and to give their own portfolio companies the best chance of success, many top VCs are now offering much more than just money. [...]

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4Qs with Elinor Mills, Bateman Group’s New Director of Content & Media Strategy

Bateman Banter sat down with Bateman Group’s new Director of Content and Media Strategy, Elinor Mills, and put her through the “4Qs with…” question and answer format to hear about her recent decision to leave the respected world of journalism and cross over to the proverbial “dark side” of PR agency work

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Bateman Group Welcomes Animoto, Get Satisfaction, Heroku and Zenprise to Client Roster

Bateman Group Welcomes Animoto, Get Satisfaction, Heroku and Zenprise to Client Roster

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