In recent months it seems like Apple is becoming the company that everybody loves to hate. Scratch that, Apple is becoming the company that the media love to hate.  As the old adage goes, the media can build you up, but they can just as quickly knock you down. Media attention is indeed a double-edged [...]

You might think the connection between popular reality TV shows like American Idol and business strategy is fuzzy at best, and on many levels you’re right. But there’s actually a lot that businesses can learn from these programs – not from Randy Jackson or Paula Abdul, but from the social media data.
Bateman Group’s client Kapow [...]

Today’s post is the third in our series introduced in January on Bateman Banter called The New J-School in which we examine the evolving nature of journalism in today’s digital age.
Tom Foremski, publisher of Silicon Valley Watcher, recently posted this interesting piece entitled MediaWatch: Journalists Won’t Report News Unless It Can Drive Page Views, which [...]

We were pleased to announce this week the addition of CoreMedia of Hamburg, Germany and StepStone Solutions of the U.K. to our expanding client roster of national and global brands.

Much to the glee of journalists and the chagrin of PR practitioners, another “PR blunder” has hit the airwaves, this time under the pen of the folks at TechCrunch. Although I am always shocked by the carelessness exhibited by people pitching journalists when they KNOW if they make a mistake, there is a good chance [...]

My colleague Amy just turned me on to a PRWeek Q&A with Wikipedia’s head of communications Jay Walsh, who offers some helpful tips about contributing content to the site.
Wikipedia entries for technology companies and their market segments often rank in the top five search results on Google, making them an increasingly important communication platform. It [...]