Archive for the ‘Tools of the Trade’ Category

Put your clients on the mainstage with Lanyrd

It’s not always easy to turn a client CEO into a thought leader.  They’ve got to be visible and quotable – in news articles, columns and blog posts. But it’s also important to get them in front of an audience … Continue reading

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Social Media Versus PR: Who Owns the Message?

I had the pleasure of watching Bateman Group’s CEO and Founder Fred Bateman participate in a panel discussion at the PR Summit Conference last week. In addition to Fred, the diverse group of panelists included Harry McCracken, technology editor from Time Magazine, Gerard Francis Corbett, chair and CEO of PRSA and Teresa Rodriguez, president of TangoDiva. Y’Anad Burrell of Glass House Communications moderated the discussion. Continue reading

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OH NO YOU DIDN’T! Part 2: Media Behaving Badly

This is Part Two of a two-part series entitled: OH NO YOU DIDN’T!, or stories of media and bloggers behaving badly told from the PR person’s perspective. Continue reading

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December Issue: Future of Media Round-up

This is the December 2011 edition of The Future of Media Round Up featuring the top articles and blogs curated by Bateman Group on issues and events related to the convergence of technology, media and communications. Continue reading

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What in-house marketers really think of PR

Earlier this month, Bateman Group, along with fellow boutique PR agencies Mindshare PR, LewisPulse, , Kulesa Faul and Eastwick Communications co-hosted a panel discussion on the evolving forces impacting the marketing leader and how PR can improve the way it … Continue reading

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Steal the Spotlight: How to Hijack Breaking Industry News

The online media landscape today is largely driven by a “break the news first” mentality. Page views, search rankings and publication speed are the new currency for journalists and publishers as they race against time to gain reader eyeballs and … Continue reading

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