I had the pleasure of watching Bateman Group’s CEO and Founder Fred Bateman participate in a panel discussion at the PR Summit Conference last week. In addition to Fred, the diverse group of panelists included Harry McCracken, technology editor from Time Magazine, Gerard Francis Corbett, chair and CEO of PRSA and Teresa Rodriguez, president of TangoDiva. Y’Anad Burrell of Glass House Communications moderated the discussion.

This is Part Two of a two-part series entitled: OH NO YOU DIDN’T!, or stories of media and bloggers behaving badly told from the PR person’s perspective.

This is the December 2011 edition of The Future of Media Round Up featuring the top articles and blogs curated by Bateman Group on issues and events related to the convergence of technology, media and communications.

Earlier this month, Bateman Group, along with fellow boutique PR agencies Mindshare PR, LewisPulse, Borders + Gratehouse, Kulesa Faul and Eastwick Communications co-hosted a panel discussion on the evolving forces impacting the marketing leader and how PR can improve the way it works with the broader marketing organization. Moderated by Bateman Group’s Bill Bourdon, the [...]

The online media landscape today is largely driven by a “break the news first” mentality. Page views, search rankings and publication speed are the new currency for journalists and publishers as they race against time to gain reader eyeballs and click-throughs. As PR professionals, it’s critical that we adapt our clients’ media strategy to fit [...]

It’s not a text book, but it should be. Going into my fourth and final year at the University of Oregon, I’ve read my share of textbooks, not all of them good. Famed blogger, speaker and marketing strategist, David Meerman Scott, wrote The New Rules of Marketing & PR which I have to say would [...]