This is the December 2011 edition of The Future of Media Round Up featuring the top articles and blogs curated by Bateman Group on issues and events related to the convergence of technology, media and communications.

Earlier this month, Bateman Group, along with fellow boutique PR agencies Mindshare PR, LewisPulse, Borders + Gratehouse, Kulesa Faul and Eastwick Communications co-hosted a panel discussion on the evolving forces impacting the marketing leader and how PR can improve the way it works with the broader marketing organization. Moderated by Bateman Group’s Bill Bourdon, the [...]

The online media landscape today is largely driven by a “break the news first” mentality. Page views, search rankings and publication speed are the new currency for journalists and publishers as they race against time to gain reader eyeballs and click-throughs. As PR professionals, it’s critical that we adapt our clients’ media strategy to fit [...]

It’s not a text book, but it should be. Going into my fourth and final year at the University of Oregon, I’ve read my share of textbooks, not all of them good. Famed blogger, speaker and marketing strategist, David Meerman Scott, wrote The New Rules of Marketing & PR which I have to say would [...]

Recently, I stumbled upon a fun feature in AdAge on the most interesting summer jobs from big name advertising executives. Knowing the characters we have at the Bateman Group, I knew we could come up with some pretty compelling summer jobs and reflect on how our experiences as pimple-faced teenagers still carry weight in today’s [...]

Now a little over a month since the launch of Google+ and the most buzzed about online service already has 25 million users, estimates ComScore. These stats mean Google+ is growing faster than Facebook and MySpace did in the early days. Further, according to a new survey from Bloomberg/YouGov, Google+ is on track to claim [...]