Archive for the ‘Tools of the Trade’ Category

Fred Bateman talks Evolution in Data-Driven PR

San Francisco’s Old Mint was bustling with marketers and PR pros for yesterday’s 5th Annual PR Summit Conference, a conference series of thought leadership and insight into the latest industry trends. Among some of the great sessions of the day … Continue reading

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Navigating the Wild West of Native Advertising

  Bateman Group will be hosting an event on the topic of native advertising excellence on Thursday, June 19, 2014, from 5:30 – 7:30pm at 1550 Bryant Street in San Francisco. Please RSVP here. Industry movement to advertise branded storytelling … Continue reading

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6 Tools Every PR Professional Should Know About

The public relations industry is often characterized as fast-paced, stressful and always-on. With the proper tools, however, many day-to day tasks that are traditionally time-intensive or seemingly mundane can be simplified, freeing up time for the more strategic, creative and … Continue reading

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Put your clients on the mainstage with Lanyrd

It’s not always easy to turn a client CEO into a thought leader.  They’ve got to be visible and quotable – in news articles, columns and blog posts. But it’s also important to get them in front of an audience … Continue reading

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Social Media Versus PR: Who Owns the Message?

I had the pleasure of watching Bateman Group’s CEO and Founder Fred Bateman participate in a panel discussion at the PR Summit Conference last week. In addition to Fred, the diverse group of panelists included Harry McCracken, technology editor from Time Magazine, Gerard Francis Corbett, chair and CEO of PRSA and Teresa Rodriguez, president of TangoDiva. Y’Anad Burrell of Glass House Communications moderated the discussion. Continue reading

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OH NO YOU DIDN’T! Part 2: Media Behaving Badly

This is Part Two of a two-part series entitled: OH NO YOU DIDN’T!, or stories of media and bloggers behaving badly told from the PR person’s perspective. Continue reading

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