A recap of the blog’s most popular posts from our first six months.

Juan Santana, CEO for the Bateman Group’s client Panda Security, just published a great blog about his company’s experience with social media.
Juan explains how Panda has embraced social media over the last year to transform itself from an introverted and technology focused company to an open organization that is now able to better interact with [...]

In response to The Wall Street Journal/Dow Jones story today entitled: “Companies Increasingly Look To Blogs As Spokesmen”, Tyler Perry examines the role of the corporate blog in comprehensive communications strategy.

Last week, the Wall Street Journal announced a rare change to its editorial policies. Moving forward, the newspaper will no longer honor news embargoes. The only exceptions are exclusives or if the news is simply too big to be ignored. This became a catalyst for lively discussion among my colleagues about the changing media landscape and how we should adjust our media strategies to maintain client results.

For many years, we debated and then delayed starting an agency blog. In April, we celebrated the Bateman Group’s Fifth Anniversary — a significant milestone for any small business. Looking back, I realized our first five years were spent quietly forming and refining our point of view on the industry. We’re starting a blog now because the time has come for us to actually share our views with the world. And what a time we picked to enter the industry conversation. Never before have the stakes of our profession been higher or the rewards greater.