Many of us have been following the situation with  Airbnb, the global network of accommodations offered by locals.  I could wax poetic about how horrifying it would be to come home to a vandalized apartment after permitting said vandal to stay in my home, but instead will look at this situation from a learning [...]

  I’m excited to share with you a really cool and thoughtful content marketing campaign we’re involved with on behalf of our client Motista. The campaign involves a series of cartoons that Motista commissioned award-winning cartoonist Tom Fishburne to develop, entitled “Moments of Truth”. With a wink to marketers, the cartoons will parody the current [...]

The explosion of digital media and freely available web tracking data (article views, web traffic, retweets, Facebook “likes”, etc.) is forcing the PR industry to reconsider how we approach measurement. PR can no longer focus only on how many eyeballs a campaign has reached — we must view measurement as an opportunity to demonstrate the [...]

The second in a three-part Bateman Banter series on the role of new product launches in mounting effective product and service awareness campaigns. Bill Bourdon offers up six best practices for your consideration that have proven successful in garnering results, even for the most challenging new product launches.

The first in a three-part Bateman Banter series on the role of new product launches in mounting effective product and service awareness campaigns.

You might think the connection between popular reality TV shows like American Idol and business strategy is fuzzy at best, and on many levels you’re right. But there’s actually a lot that businesses can learn from these programs – not from Randy Jackson or Paula Abdul, but from the social media data. Bateman Group’s client [...]