Archive for the ‘Uncategorized’ Category

5 Myths about PR

Until recently, I was a professional journalist. And Like most reporters, I had a healthy cynicism about the public relations industry. There’s an “us” versus “them” mentality in newsrooms that casts reporters as noble warriors in the battle for the truth and PR people as the minions of corporate clients who conflate news with marketing. [...]

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Goodbye News, Hello PR

I recently left journalism to work in public relations at Bateman Group, and I often get asked how I like PR. The short answer: is “I’m enjoying it.” The longer answer is: “It’s got its advantages and disadvantages, but overall I’m very satisfied and glad I made the jump.” Before I made the career switch, [...]

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How I Became a ‘Flack’

When I received a master’s degree in journalism in 1990, the legend of Woodward and Bernstein was still very much alive, the Berlin Wall was coming down, and South and Central American countries were mourning their dead and disappeared at the hands of US-backed dictators and military regimes. I looked up to my professor Jacqueline [...]

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Bateman Brooklyn: All Grown Up!

At long last, Bateman Brooklyn has finally settled into our new office space at 20 Jay Street in DUMBO (stands for Down Under the Manhattan Bridge Overpass, not this). The delay of this post, aside from some crazy client work, was that we were waiting for the artwork for the office to arrive so our [...]

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Happy Holidays from Bateman Group!

Check out our first annual holiday video card using the online video creation service from Bateman Group client Animoto! Sign up and make one yourself!

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Bateman Group Welcomes Animoto, Get Satisfaction, Heroku and Zenprise to Client Roster

Bateman Group Welcomes Animoto, Get Satisfaction, Heroku and Zenprise to Client Roster

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