Archive for the ‘Uncategorized’ Category

When Sponsored Content Trumps Publishers’

Admit it. You’ve read a story that you knew to be sponsored content and you liked it. I’ve actually read a bunch of them, and liked them a lot. I found that they can be better conceptualized, researched and written … Continue reading

Read the rest of this entry »

Bateman’s Backswings Take Over Urban Putt

Last week, Urban Putt hosted Bateman Group for an offsite afternoon filled with argyle sweaters, food, cocktails and 14 challenging holes of indoor mini-golf. The competition was fierce with Kristin winning first place for best score. Her impressive golf skills netted … Continue reading

Read the rest of this entry »

Bateman Group Named 2014 Top Place to Work in PR

Bateman Group Named 2014 Top Place to Work in PR Continue reading

Read the rest of this entry »

Native advertising is riding a monster mobile wave

Argue all you want about native advertising, but it’s the new reality of a mobile world. Facebook’s second-quarter earnings report on Wednesday underscored the increasing relevance of mobile users for ad dollars. Mobile daily active users surged to a whopping … Continue reading

Read the rest of this entry »

We’re Still Not Wearing iWatches… Blame Nike

The Worldwide Developers Conference, or WWDC, is the software event of the year for Apple, which makes it one of the more interesting events in the tech industry. Sometimes, announcements made at WWDC have heralded a paradigm shift in the … Continue reading

Read the rest of this entry »

USA Today Enters the Native Ads Fray

    USA Today on Tuesday began its native advertising program, launching the newspaper giant into the ring for advertising dollars from sponsored content. The Web site of the nation”s largest newspaper has begun running the ad units, a partnership … Continue reading

Read the rest of this entry »