Archive for the ‘Uncategorized’ Category

Native advertising is riding a monster mobile wave

Argue all you want about native advertising, but it’s the new reality of a mobile world. Facebook’s second-quarter earnings report on Wednesday underscored the increasing relevance of mobile users for ad dollars. Mobile daily active users surged to a whopping … Continue reading

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We’re Still Not Wearing iWatches… Blame Nike

The Worldwide Developers Conference, or WWDC, is the software event of the year for Apple, which makes it one of the more interesting events in the tech industry. Sometimes, announcements made at WWDC have heralded a paradigm shift in the … Continue reading

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USA Today Enters the Native Ads Fray

    USA Today on Tuesday began its native advertising program, launching the newspaper giant into the ring for advertising dollars from sponsored content. The Web site of the nation”s largest newspaper has begun running the ad units, a partnership … Continue reading

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Corporate Storytelling and News Media Are Not Mutually Exclusive

  FastCompany took my parting words to the media business to task last week and opened up a lively discussion around corporate storytelling. Last month, I joined the Bateman Group’s content bureau after 15 years in the news business, stating … Continue reading

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Looking for a Senior Content Manager

Fresh on the heels of our hiring of Scott Martin, formerly of USA TODAY, CNET and other news outlets, we’re looking to hire a senior content manager to help with our ever expanding Content Bureau projects. The full time, writing … Continue reading

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Ladies and Gentlemen: What’s Your Sign?

An interesting read this morning from Buzz Feed, where Katie Notopoulos and Katie Heaney surveyed attendees at TechCrunch Disrupt in NYC about how they would fix the tech industry. As you can see from the responses, this was a resounding … Continue reading

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