Posts Tagged ‘b2b marketing’
PR Strategies for the Digital Age: Has Product News Lost its Allure?
The first in a three-part Bateman Banter series on the role of new product launches in mounting effective product and service awareness campaigns.
Read the rest of this entry »Why Being More Social Doesn’t Always Increase Brand Loyalty
Bill Bourdon reacts to a May 2010 Fast Company article by Ben Paynter on the proliferation of social media tools and how major consumer brands are using them to build customer loyalty.
Read the rest of this entry »Smart, Hard-Working, Passionate, Quirky Seeks Same
We know 2010 will be another fast-paced year filled with new and exciting opportunities for the Bateman Group. January was a growth month for the firm and February is forecast to be one of our busiest on record. In order to maintain our superior service levels (and some semblence of sanity), we need to expand our team. We’re seeking exceptional candidates to come in and interview for both Associate and Senior Associate positions at the firm immediately.
Read the rest of this entry »Facebook vs. Twitter: Which is Better for Marketing your Business?
Is Facebook’s usefulness as a social media and marketing tool beginning to lose its cache? As PR practitioners, how do we best advise our clients which social media tools are right for their business and for how long? Bateman Group’s Lisa Melsted shares her insightful personal observations and goes out on a limb with some predictions of her own.
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