Posts Tagged ‘Bill Bourdon’

Happy Holidays from Bateman Group!

Check out our first annual holiday video card using the online video creation service from Bateman Group client Animoto! Sign up and make one yourself!

Read the rest of this entry »

Bateman Group Welcomes Animoto, Get Satisfaction, Heroku and Zenprise to Client Roster

Bateman Group Welcomes Animoto, Get Satisfaction, Heroku and Zenprise to Client Roster

Read the rest of this entry »

Little Kids Really Do Rock

  The music education revivalist nonprofit Little Kids Rock is something near and dear to The Bateman Group for multiple reasons. The organization transforms children’s lives by restoring and revitalizing music education in disadvantaged public schools. Little Kids Rock is also the agency’s oldest pro-bono client. We were honored to be invited to the organization’s [...]

Read the rest of this entry »

New Partnership for Bateman: Greenstart

We are thrilled to announce our new partner, Greenstart, an investor and Startup Design™ program for digital cleantech entrepreneurs based in San Francisco. As part of the partnership, Bill and I are joining Greenstart’s mentor program, a pretty amazing network of experts in design, sustainability, business and venture capital. In addition to advising Greenstart staff [...]

Read the rest of this entry »

Is Content Marketing PR’s to Lose?

Content marketing is all the rage right now, and for good reason. According to the Content Marketing Institute, B2B marketers now spend more than a quarter of their budget on content marketing initiatives and 60 percent of them plan to increase that spend by the end of the year. With the continued rise of digital [...]

Read the rest of this entry »

Crisis PR Pros: Be Honest, Be Human

Our friend Tom Fishburne recently published this great cartoon on the “Five Stages of a PR Disaster”. Tom’s corresponding blog offers some very simple, yet frequently ignored ground rules for managing a crisis. Among the most important rules for crisis management pros is to be accountable and communicate in ways humans can relate to. Companies [...]

Read the rest of this entry »