Posts Tagged ‘content marketing’

Native Advertising Excellence: Top 10 Tips from Our Expert Panel

Native advertising is in its early days, but there’s no denying its impact — and allure — as the practice that blends owned, earned and paid media. On Thursday, June 19, Bateman Group hosted a panel discussion about navigating this … Continue reading

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PR Summit Recap: Top 10 Content Marketing Tips

Bateman Group’s director of content and media strategy, Scott Martin, led a panel at the PR Summit exploring why content marketing needs to be driven by big ideas. The all-star panel included John Rampton, writer at Fast Company; Drew Hendricks, … Continue reading

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PR Summit recap: Syreeta Mussante on content marketing and preparedness

The PR Summit at San Francisco’s historic Old Mint was a splendid event jam packed with sessions. Bay Area marketing and PR professionals at the digital forefront of the changing industry delivered talks and chatted in panels on the challenges … Continue reading

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Navigating the Wild West of Native Advertising

  Bateman Group will be hosting an event on the topic of native advertising excellence on Thursday, June 19, 2014, from 5:30 – 7:30pm at 1550 Bryant Street in San Francisco. Please RSVP here. Industry movement to advertise branded storytelling … Continue reading

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Q&A: Veteran IT industry analyst Dana Gardner talks about shifts in the content landscape (Part 2)

In part 1, Dana Gardner, founder and analyst at Interarbor Solutions, covered the topics of sponsored content and the shift of traditional media publication and advertising to native content. Part 2 focuses on the implementation or content strategies and what … Continue reading

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Q&A: Veteran IT industry analyst Dana Gardner talks about shifts in the content landscape (Part 1)

Interarbor Solutions founder and analyst Dana Gardner has always been able to see which way the winds are shifting before other people. He got into tech journalism from a newspaper job in the late 1980s and was at ground zero … Continue reading

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