Posts Tagged ‘content marketing’

Bateman Group Announces Unprecedented Momentum with 7 New Clients and 2 Senior-Level Appointments

Bateman Group Announces Unprecedented Momentum with 7 New Clients and 2 Senior-Level Appointments Continue reading

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Content Marketing Spotlight: Using Humor to Engage Influencers, Buyers

The following case study, based on Bateman Group”s work with longtime client Baynote, is part of our Content Marketing Spotlight series featuring innovative and impactful uses of digital content. Challenge Baynote, a leading provider of e-commerce software solutions, pioneered the online … Continue reading

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4Qs with Elinor Mills, Bateman Group’s New Director of Content & Media Strategy

Bateman Banter sat down with Bateman Group’s new Director of Content and Media Strategy, Elinor Mills, and put her through the “4Qs with…” question and answer format to hear about her recent decision to leave the respected world of journalism and cross over to the proverbial “dark side” of PR agency work Continue reading

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Is Content Marketing PR’s to Lose?

Content marketing is all the rage right now, and for good reason. According to the Content Marketing Institute, B2B marketers now spend more than a quarter of their budget on content marketing initiatives and 60 percent of them plan to … Continue reading

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New Campaign from Motista and Tom Fishburne Embraces the “Social Object”

  I’m excited to share with you a really cool and thoughtful content marketing campaign we’re involved with on behalf of our client Motista. The campaign involves a series of cartoons that Motista commissioned award-winning cartoonist Tom Fishburne to develop, … Continue reading

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