Bateman Banter sat down with Bateman Group’s new Director of Content and Media Strategy, Elinor Mills, and put her through the “4Qs with…” question and answer format to hear about her recent decision to leave the respected world of journalism and cross over to the proverbial “dark side” of PR agency work

Content marketing is all the rage right now, and for good reason. According to the Content Marketing Institute, B2B marketers now spend more than a quarter of their budget on content marketing initiatives and 60 percent of them plan to increase that spend by the end of the year. With the continued rise of digital [...]

  I’m excited to share with you a really cool and thoughtful content marketing campaign we’re involved with on behalf of our client Motista. The campaign involves a series of cartoons that Motista commissioned award-winning cartoonist Tom Fishburne to develop, entitled “Moments of Truth”. With a wink to marketers, the cartoons will parody the current [...]