This is Part Two of a two-part series entitled: OH NO YOU DIDN’T!, or stories of media and bloggers behaving badly told from the PR person’s perspective.

Disclosure: My younger sister works for a large investment bank and my alma mater is an investment banking factory. When I was younger, my father once told me that a man’s reputation was important, because a man’s reputation will be the only lasting memory of that person when he dies. Luckily for Goldman Sachs, the [...]

  Many of us have been following the situation with  Airbnb, the global network of accommodations offered by locals.  I could wax poetic about how horrifying it would be to come home to a vandalized apartment after permitting said vandal to stay in my home, but instead will look at this situation from a learning [...]

BP is damned if they do, and doubly damned if they don’t. According to Reuters, the company has apparently purchased “oil spill” and related search terms from Google and other search engine providers in an effort to drive traffic to its Gulf of Mexico response website. This SEO strategy is a clear attempt by the company to control communications around the worst oil spill in U.S. history and improve sentiment about its brand within the media.