Is Facebook Killing Innovation?
On August 18, Facebook announced its new location-based feature – Facebook Places.
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Why Being More Social Doesn’t Always Increase Brand Loyalty
Bill Bourdon reacts to a May 2010 Fast Company article by Ben Paynter on the proliferation of social media tools and how major consumer brands are using them to build customer loyalty.
Read the rest of this entry »Bateman Buzz Meter – 3rd Edition
Bateman Buzz Meter, Third Edition, December 2009.
Read the rest of this entry »12 Days of Christmas in Silicon Valley
Take a look at our holiday video card featuring a very special rendition of the 12 Days of Christmas performed by the amazingly talented Gale Bradley Singers. Its a parody of what we can only call “Silicon Valley values” at a time we can all use a good laugh.
Read the rest of this entry »Facebook vs. Twitter: Which is Better for Marketing your Business?
Is Facebook’s usefulness as a social media and marketing tool beginning to lose its cache? As PR practitioners, how do we best advise our clients which social media tools are right for their business and for how long? Bateman Group’s Lisa Melsted shares her insightful personal observations and goes out on a limb with some predictions of her own.
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Bateman Buzz Meter, Debut Edition, July 2009.
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