Lo and behold the Bateman Buzz Meter for January 2012

The first in a three-part Bateman Banter series on the role of new product launches in mounting effective product and service awareness campaigns.

For those of us in PR, it’s our job to keep on top of not only the news, but the conversations most relevant to our clients – whether they happen in the New York Times or the “back alleys” of the Web. It’s no secret, however, there is simply more information to monitor these days: [...]