You might think the connection between popular reality TV shows like American Idol and business strategy is fuzzy at best, and on many levels you’re right. But there’s actually a lot that businesses can learn from these programs – not from Randy Jackson or Paula Abdul, but from the social media data. Bateman Group’s client [...]

We were pleased to announce this week that Kapow Technologies and Solace Systems have both selected the Bateman Group as their PR and social media marketing agency of record. Work for Kapow Technologies began in earnest in May and programs for Solace Systems kicked off in June. Based in Palo Alto, Calif., Kapow Technologies eliminates the barriers [...]