Today we publicly announced our selection as agency of record by NatureBridge, a 501(c) (3) nonprofit organization headquartered in San Francisco and the largest residential environmental education partner of the National Park Service. NatureBridge currently operates fourcampuses at Yosemite National Park, in Olympic National Park in Washington State, in Golden Gate National Park and in Santa Monica Mountains National Recreation Area and each year serves more than 40,000 participants through field science, youth leadership and teacher training programs. Continue readingRead the rest of this entry »
The heated debate sparked by Claire Cain Miller’s NYT article on the Evolution of PR in Silicon Valley has one week later cooled off considerably. Referred to in PR circles simply as “The Article”, Cain Miller’s piece really hit a collective nerve throughout the entire profession ― and the subsequent histrionics and grandstanding were something to behold. This was one of those rare occurrences where everyone felt compelled to take sides. Either you were with Brooke Hammerling, defending both the woman and her “relationships are everything” style of PR, or you were against her.. and with Ms. Cain Miller by default, a difficult position given her not-so-hidden agenda to set Hammerling up for maximum vapidity.
At the Bateman Group we take our responsibility for being good corporate citizens seriously and our selection process for taking on pro bono work is pretty straightforward. We look for visionary organizations with dynamic founders who are providing creative solutions … Continue readingRead the rest of this entry »