The heated debate sparked by Claire Cain Miller’s NYT article on the Evolution of PR in Silicon Valley has one week later cooled off considerably. Referred to in PR circles simply as “The Article”, Cain Miller’s piece really hit a collective nerve throughout the entire profession ― and the subsequent histrionics and grandstanding were something to behold. This was one of those rare occurrences where everyone felt compelled to take sides. Either you were with Brooke Hammerling, defending both the woman and her “relationships are everything” style of PR, or you were against her.. and with Ms. Cain Miller by default, a difficult position given her not-so-hidden agenda to set Hammerling up for maximum vapidity.

At the Bateman Group we take our responsibility for being good corporate citizens seriously and our selection process for taking on pro bono work is pretty straightforward. We look for visionary organizations with dynamic founders who are providing creative solutions to real world problems, either locally, nationally or globally. While many of our pro bono [...]