Posts Tagged ‘media strategy’

Good News Comes in Twos!

Good News Comes in Twos! Bateman Group Expands Relationship with Recyclebank and Opens Park Slope Office

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Bloggers, Aggregators and iPads, Oh My!

On Tuesday, March 1st, Bateman Group along with fellow boutique PR agencies Mindshare PR, Kulesa Faul, Page One PR and Borders+Gratehouse co-hosted the third in an ongoing series of professional development events.

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PR Strategies for the Digital Age: Has Product News Lost its Allure?

The first in a three-part Bateman Banter series on the role of new product launches in mounting effective product and service awareness campaigns.

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To Embargo or Not to Embargo?

Last week, the Wall Street Journal announced a rare change to its editorial policies. Moving forward, the newspaper will no longer honor news embargoes. The only exceptions are exclusives or if the news is simply too big to be ignored. This became a catalyst for lively discussion among my colleagues about the changing media landscape and how we should adjust our media strategies to maintain client results.

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Bateman Buzz Meter

Bateman Buzz Meter, Debut Edition, July 2009.

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