This post is the first in a new series debuting on Bateman Banter called: “The New J-School”, a semi-regular examination of the evolving nature of journalism in today’s digital age.

For those of us in PR, it’s our job to keep on top of not only the news, but the conversations most relevant to our clients – whether they happen in the New York Times or the “back alleys” of the Web. It’s no secret, however, there is simply more information to monitor these days: [...]