OH NO YOU DIDN’T! Part 2: Media Behaving Badly
This is Part Two of a two-part series entitled: OH NO YOU DIDN’T!, or stories of media and bloggers behaving badly told from the PR person’s perspective.
Read the rest of this entry »Posts Tagged ‘paid blogging’
Bloggers, Aggregators and iPads, Oh My!
On Tuesday, March 1st, Bateman Group along with fellow boutique PR agencies Mindshare PR, Kulesa Faul, Page One PR and Borders+Gratehouse co-hosted the third in an ongoing series of professional development events.
Read the rest of this entry »The New J-School: The Rise of “Corporate-Sponsored Journalism”
This post is the first in a new series debuting on Bateman Banter called: “The New J-School”, a semi-regular examination of the evolving nature of journalism in today’s digital age.
Read the rest of this entry »PR or Advertising: Who Should Be Managing your Sponsored Conversations?
In 2009, marketers, PR professionals, industry analysts, media and bloggers have debated ad nauseum over whether or not engaging in sponsored online conversations represents a legitimate, ethical form of new media marketing. The latest general consensus is yes, it’s legit, if managed the right way. But who’s most qualified to be managing your sponsored conversations? PR or advertising? Bill Bourdon makes the case for PR on Bateman Banter.
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