This is Part Two of a two-part series entitled: OH NO YOU DIDN’T!, or stories of media and bloggers behaving badly told from the PR person’s perspective.

  We’ve been following South By Southwest Interactive even closer this year, as we pulled together a panel for our client Recyclebank entitled“Can Gaming Make the World Better?” Of all of the media coverage coming out of the event, I found this piece from AdAge’s David Berkowitz particularly interesting, both for the article itself and [...]

I tend to frown on PR stunts for the simple reason that 99 out of 100 typically fail. But yesterday’s zinger by 37Signals CEO Jason Fried was, in a word, brilliant. The post, titled “PRESS RELEASE: 37SIGNALS VALUATION TOPS $100 BILLION AFTER BOLD VC INVESTMENT” has been the subject of 200+ blogs and generated more [...]