Posts Tagged ‘PR Stunt’

BATEMAN BUZZ METER SUMMER 2013 EDITION

From Paula Deen’s PR catastrophe to Royal baby madness, there has been a lot of buzz worthy news this summer. We’ve pulled the good and the bad for our latest installment of the Bateman Buzz Meter, our ranking of recent … Continue reading

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OH NO YOU DIDN’T! Part 2: Media Behaving Badly

This is Part Two of a two-part series entitled: OH NO YOU DIDN’T!, or stories of media and bloggers behaving badly told from the PR person’s perspective. Continue reading

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Does Evil Knievel PR Really Work? An Analysis of Launching (and Flopping) at SXSW

  We’ve been following South By Southwest Interactive even closer this year, as we pulled together a panel for our client Recyclebank entitled“Can Gaming Make the World Better?” Of all of the media coverage coming out of the event, I … Continue reading

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37Signals Satires Twitter Valuation: Why Didn’t I think of That?!

I tend to frown on PR stunts for the simple reason that 99 out of 100 typically fail. But yesterday’s zinger by 37Signals CEO Jason Fried was, in a word, brilliant. The post, titled “PRESS RELEASE: 37SIGNALS VALUATION TOPS $100 … Continue reading

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