Much to the glee of journalists and the chagrin of PR practitioners, another “PR blunder” has hit the airwaves, this time under the pen of the folks at TechCrunch. Although I am always shocked by the carelessness exhibited by people pitching journalists when they KNOW if they make a mistake, there is a good chance [...]

This post is the first in a new series debuting on Bateman Banter called: “The New J-School”, a semi-regular examination of the evolving nature of journalism in today’s digital age.

For many years, we debated and then delayed starting an agency blog. In April, we celebrated the Bateman Group’s Fifth Anniversary — a significant milestone for any small business. Looking back, I realized our first five years were spent quietly forming and refining our point of view on the industry. We’re starting a blog now because the time has come for us to actually share our views with the world. And what a time we picked to enter the industry conversation. Never before have the stakes of our profession been higher or the rewards greater.