Posted in December 3, 2010 ¬ 5:22 pmh.
Lisa Melsted
This past Wednesday evening, Dec. 1st, Bateman Group along with fellow Silicon Valley PR agencies Mindshare PR and PageOne Public Relations hosted a panel discussion on the current state of venture capital and M&A activity within the tech industry and Silicon Valley. Moderated by our very own Bill Bourdon, the panel was comprised of a [...]
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Agency News, Events, Industry Insights, Media & PR, Tech Industry
bateman group, Investor's Business Daily, Masable, Mindshare PR, PageOne PR, Reuters, Silicon Valley Watcher, venture capital
Posted in June 9, 2010 ¬ 2:32 pmh.
Bill Bourdon
BP is damned if they do, and doubly damned if they don’t. According to Reuters, the company has apparently purchased “oil spill” and related search terms from Google and other search engine providers in an effort to drive traffic to its Gulf of Mexico response website. This SEO strategy is a clear attempt by the company to control communications around the worst oil spill in U.S. history and improve sentiment about its brand within the media.
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