Posts Tagged ‘Reuters’

Bateman Hosts Reporter Happy Hour

Every day, we at the Bateman Group are on the phone with journalists, sending them emails and chatting over IM. But we all know there’s nothing like a face-to-face over some drinks to break the ice. Last week we held the first ever Bateman Group Reporter’s Happy Hour at Harlot SF in SOMA and let’s [...]

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What Makes Business Press Tick? Bloomberg, Reuters and New York Times Tell All

Shannon Hutto reviews the sixth discussion in our ongoing Penthouse Panel series of events featuring three highly regarded members of the national business media for a panel moderated by the congenial Sam Whitmore of Sam Whitmore’s Media Survey. In attendance were Jordan Robertson (Bloomberg BusinessWeek), Nicole Perlroth (New York Times) and Joseph Menn (Reuters).

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Everything that rises must converge (with apologies to Flannery O’Connor)

This past Wednesday evening, Dec. 1st, Bateman Group along with fellow Silicon Valley PR agencies Mindshare PR and PageOne Public Relations hosted a panel discussion on the current state of venture capital and M&A activity within the tech industry and Silicon Valley.  Moderated by our very own Bill Bourdon, the panel was comprised of a [...]

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BP Buys “Oil Spill” Search Term from Google to Control Crisis Message

BP is damned if they do, and doubly damned if they don’t. According to Reuters, the company has apparently purchased “oil spill” and related search terms from Google and other search engine providers in an effort to drive traffic to its Gulf of Mexico response website. This SEO strategy is a clear attempt by the company to control communications around the worst oil spill in U.S. history and improve sentiment about its brand within the media.

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