If January is any indication, 2011 is quickly shaping up to be our best year ever. In order to take advantage of the opportunities that await us, we need to expand our team. We’re seeking candidates for Associate and Senior Associate (aka Account Executive or Sr. Account Executive) positions to service our growing base of clients in the technology, consumer, green/sustainability and non-profit market sectors.

The second in a three-part Bateman Banter series on the role of new product launches in mounting effective product and service awareness campaigns. Bill Bourdon offers up six best practices for your consideration that have proven successful in garnering results, even for the most challenging new product launches.

The first in a three-part Bateman Banter series on the role of new product launches in mounting effective product and service awareness campaigns.

Behold the Labor Day 2010 edition of the Bateman Buzz Meter #5

Bateman Group’s summer intern and a third-year journalism student at the University of Oregon Katrina Dene looks at how the use of technology and recent emergence of social media have impacted both the practice and study of PR in equally significant ways.

You might think the connection between popular reality TV shows like American Idol and business strategy is fuzzy at best, and on many levels you’re right. But there’s actually a lot that businesses can learn from these programs – not from Randy Jackson or Paula Abdul, but from the social media data. Bateman Group’s client [...]