It’s not a text book, but it should be. Going into my fourth and final year at the University of Oregon, I’ve read my share of textbooks, not all of them good. Famed blogger, speaker and marketing strategist, David Meerman Scott, wrote The New Rules of Marketing & PR which I have to say would [...]

There’s no doubt Twitter has grown to become a legitimate communications channel, serving a wide variety of audiences and interests. I find myself spending an ever increasing amount of time Twitter mostly because it allows you to stay on top of on such a disparate range of subject matter. Where else can you follow trends [...]

There aren’t too many opportunities to tie rugby and digital communications together, but this is one of those times. I’ve been an avid rugby player and fan for the past eight years, so I was intrigued when professional rugby players really started to use Twitter in 2010.

Bateman Group’s summer intern and a third-year journalism student at the University of Oregon Katrina Dene looks at how the use of technology and recent emergence of social media have impacted both the practice and study of PR in equally significant ways.

Bateman Buzz Meter, Third Edition, December 2009.

Take a look at our holiday video card featuring a very special rendition of the 12 Days of Christmas performed by the amazingly talented Gale Bradley Singers. Its a parody of what we can only call “Silicon Valley values” at a time we can all use a good laugh.