I tend to frown on PR stunts for the simple reason that 99 out of 100 typically fail. But yesterday’s zinger by 37Signals CEO Jason Fried was, in a word, brilliant. The post, titled “PRESS RELEASE: 37SIGNALS VALUATION TOPS $100 BILLION AFTER BOLD VC INVESTMENT” has been the subject of 200+ blogs and generated more [...]

Bateman Buzz Meter, Second Edition, September 2009.

Is Facebook’s usefulness as a social media and marketing tool beginning to lose its cache? As PR practitioners, how do we best advise our clients which social media tools are right for their business and for how long? Bateman Group’s Lisa Melsted shares her insightful personal observations and goes out on a limb with some predictions of her own.

Bateman Buzz Meter, Debut Edition, July 2009.